Marketing / Michael J. Etzel, Bruce J. Walker, William J.Stanton and Ajay Pandit

By: Etzel, Michael JPublication details: New Delhi: Mc graw Hill, 2015Edition: 14th edDescription: xxvi, 880 p. PBISBN: 9780070151567DDC classification: 658.8
Contents:
1. The nature and scope of marketing 2. Identifying and selecting markets 3. Product 4. Price 5.Distribution 6.Promotion 7. Management the marketing effort
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Holdings
Item type Current library Call number Status Date due Barcode Item holds
General Books General Books Central Library, Sikkim University
658.8 ETZ/M (Browse shelf(Opens below)) Available 46493
Total holds: 0

1. The nature and scope of marketing
2. Identifying and selecting markets
3. Product
4. Price
5.Distribution
6.Promotion
7. Management the marketing effort

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