Consumer behavior / Leon G. Schiffman, J. Donald Kennedy Chair in Marketing and E-Commerce, Peter J. Tobin College of Business, St. John's University, New York City, Joseph Wisenblit, Professor of Marketing, Stillman School of Business, Seton Hall University, New Jersey.
Material type:
TextEdition: Eleventh editionDescription: xxvii, 464 pages : illustrations ; 29 cmISBN: 9780132544368; 0132544369Subject(s): Consumer behavior | Motivation research (Marketing)DDC classification: 658.8342
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Central Library, Sikkim University | 658.8342 SCH/C (Browse shelf(Opens below)) | Available | 46355 |
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| 658.8342 RAJ/C Consumer Behavior/ | 658.8342 RAJ/C Consumer Behavior/ | 658.8342 SCH/C Consumer behavior/ | 658.8342 SCH/C Consumer behavior / | 658.8342 SCH/C Consumer behavior/ | 658.8342 SOL/C Consumer Behavior/ | 658.8342 SOL/R The routledge companion to consumer behavior / |
Revised edition.
Includes bibliographical references and indexes.
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