The market research toolbox:A concise guide for beginners / Edward F. Mcquarrie
Publication details: USA Sage publications Inc 2016Edition: 4thDescription: xxi, 373 PBISBN: 9781452291581DDC classification: 658.83
Contents:
1. Introduction
2. Archival Research
3. Qualitative Research
4. Quantitative Research
5. The Big Picture
Item type | Current library | Call number | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|
General Books | Central Library, Sikkim University | 658.83 MCQ/M (Browse shelf(Opens below)) | Available | 46247 |
Total holds: 0
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658.83 MAL/F Fundamentals of marketing research. Vol. 4/ | 658.83 MAL/F Fundamentals of marketing research. Vol. 5/ | 658.83 MAL/F Fundamentals of marketing research. Vol. 6/ | 658.83 MCQ/M The market research toolbox:A concise guide for beginners / | 658.83 SMI/F Fundamentals of marketing research/ | 658.834 DEA/E Economics and consumer behavior / | 658.8342 EAS/C Consumer behaviour: application in marketing/ |
1. Introduction
2. Archival Research
3. Qualitative Research
4. Quantitative Research
5. The Big Picture
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