Hospitality marketing / David Bowie, Francis Buttle, Maureen Brookes and Anastasia Mariussen.

By: Bowie, DavidMaterial type: TextTextPublication details: New York: Routledge, 2017Edition: 3rd edDescription: xxi, 410 pages ; 26 cmISBN: 9781138927483 Subject(s): Hospitality industry -- Marketing | Hotels -- MarketingDDC classification: 338.47910688
Contents:
Preface Structure and learning features Acknowledgements Part A: Introduction1.Introduction to hospitality marketing Part B: Pre-encounter Marketing2. Marketing research 3. Understanding and segmenting customers 4. Competitive strategies 5. Developing the offer6.Locating the offer7. Pricing the offer and Revenue Management 8. Distributing the offer 9. Communicating the offer Part C: Encounter Marketing10. Managing the physical environment11. Managing service processes 12. Managing customer-contact employees Part D: Post-encounter Marketing13. Managing customer satisfaction 14. Relationship marketing Part E: The Marketing Plan15. Marketing planningIndex
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Holdings
Item type Current library Call number Status Date due Barcode Item holds
General Books General Books Central Library, Sikkim University
338.47910688 BOW/H (Browse shelf(Opens below)) Available 45984
Total holds: 0

Includes bibliographical references and index.

Preface Structure and learning features Acknowledgements Part A: Introduction1.Introduction to hospitality marketing Part B: Pre-encounter Marketing2. Marketing research 3. Understanding and segmenting customers 4. Competitive strategies 5. Developing the offer6.Locating the offer7. Pricing the offer and Revenue Management 8. Distributing the offer 9. Communicating the offer Part C: Encounter Marketing10. Managing the physical environment11. Managing service processes 12. Managing customer-contact employees Part D: Post-encounter Marketing13. Managing customer satisfaction 14. Relationship marketing Part E: The Marketing Plan15. Marketing planningIndex

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