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Services Marketing: Text and Cases/

By: VermaMaterial type: Text

TextPublication details: Pearson, ISBN: 9789332501096Online resources: Click here to access online

Contents:

Chapter 1: Field of Services: The Service Economy Chapter 2: Nature of Services Chapter 3: Service Product and Pricing Chapter 4: Service Promotion and Distribution Chapter 5: Processes in Services Chapter 6: People in Services Chapter 7: Physical Evidence Chapter 8: The Service System Chapter 9: Service Customer Behaviour Chapter 10: Service Vision and Strategy Chapter 11: Market Analysis Chapter 12: Sustainable Differentiation Chapter 13: Service Quality Chapter 14: Branding Services Chapter 15: Demand and Supply Management Chapter 16: Service Recovery and Empowerment Chapter 17: Customer Relationships

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode	Item holds
e-Books	Central Library, Sikkim University		Not for loan		E-795

Total holds: 0

Chapter 1: Field of Services: The Service Economy
Chapter 2: Nature of Services
Chapter 3: Service Product and Pricing
Chapter 4: Service Promotion and Distribution
Chapter 5: Processes in Services
Chapter 6: People in Services
Chapter 7: Physical Evidence
Chapter 8: The Service System
Chapter 9: Service Customer Behaviour
Chapter 10: Service Vision and Strategy
Chapter 11: Market Analysis
Chapter 12: Sustainable Differentiation
Chapter 13: Service Quality
Chapter 14: Branding Services
Chapter 15: Demand and Supply Management
Chapter 16: Service Recovery and Empowerment
Chapter 17: Customer Relationships

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