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Foundation Marketing/

By: Hill;O'SullivanMaterial type: Text

TextPublication details: Pearson, ISBN: 9781405870344Online resources: Click here to access online

Contents:

Introduction to marketing Marketing in the real world The marketing environment Buyer behaviour Marketing research Target marketing Product New product development Price Distribution Promotion – introduction, advertising and direct marketing Promotion – selling, sales promotion and public relations International marketing Strategic marketing management – planning, organisation and control

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode	Item holds
e-Books	Central Library, Sikkim University		Not for loan		E-279

Total holds: 0

Introduction to marketing
Marketing in the real world
The marketing environment
Buyer behaviour
Marketing research
Target marketing
Product
New product development
Price
Distribution
Promotion – introduction, advertising and direct marketing
Promotion – selling, sales promotion and public relations
International marketing
Strategic marketing management – planning, organisation and control

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