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Marketing Management: Pearson New International Edition/

By: Winer;DharMaterial type: Text

TextPublication details: Pearson, ISBN: 9781292036588Online resources: Click here to access online

Contents:

1. Marketing and the Job of the Marketing Manager 2. A Strategic Marketing Framework 3. Marketing Research 4. Analyzing Consumer Behavior 5. Organizational Buying Behavior 6. Market Structure and Competitor Analysis 7. Product Decisions 8. New Product Development 9. Pricing 10. Communications and Advertising Strategy 11. Sales Promotion 12. Direct Channels of Distribution: Personal Selling and Direct Marketing 13. Channels of Distribution 14. Customer Relationship Management

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode	Item holds
e-Books	Central Library, Sikkim University		Not for loan		E-518

Total holds: 0

1. Marketing and the Job of the Marketing Manager
2. A Strategic Marketing Framework
3. Marketing Research
4. Analyzing Consumer Behavior
5. Organizational Buying Behavior
6. Market Structure and Competitor Analysis
7. Product Decisions
8. New Product Development
9. Pricing
10. Communications and Advertising Strategy
11. Sales Promotion
12. Direct Channels of Distribution: Personal Selling and Direct Marketing
13. Channels of Distribution
14. Customer Relationship Management

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