Principles of Marketing, Global Edition/

By: Kotler, Philip;Armstrong, GaryMaterial type: TextTextPublication details: Pearson, ISBN: 9781292092492Online resources: Click here to access online
Contents:
Part 1: Defining Marketing and the Marketing Process Part 2: Understanding the Marketplace and Customer Value Part 3: Designing a Customer Value-Driven Strategy and Mix Part 4: Extending Marketing
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Holdings
Item type Current library Call number Status Date due Barcode Item holds
e-Books e-Books Central Library, Sikkim University
Not for loan E-697
Total holds: 0

Part 1: Defining Marketing and the Marketing Process
Part 2: Understanding the Marketplace and Customer Value
Part 3: Designing a Customer Value-Driven Strategy and Mix
Part 4: Extending Marketing

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