Marketing for Hospitality & Tourism/

By: Kotler;Bowen;MakensMaterial type: TextTextPublication details: Pearson, ISBN: 9788131739679Online resources: Click here to access online
Contents:
PART I: Understanding the Hospitality and Tourism Marketing Process PART II: Developing Hospitality and Tourism Marketing Opportunities and Strategies PART III: Developing the Hospitality and Tourism Marketing Mix PART IV: Managing Hospitality and Tourism Marketing Appendix A: The Five-Gap Model of Service Quality Appendix B: Forecasting Market Demand
Tags from this library: No tags from this library for this title. Log in to add tags.
Star ratings
    Average rating: 0.0 (0 votes)
Holdings
Item type Current library Call number Status Date due Barcode Item holds
e-Books e-Books Central Library, Sikkim University
Not for loan E-516
Total holds: 0

PART I: Understanding the Hospitality and Tourism Marketing Process
PART II: Developing Hospitality and Tourism Marketing Opportunities and Strategies
PART III: Developing the Hospitality and Tourism Marketing Mix
PART IV: Managing Hospitality and Tourism Marketing
Appendix A: The Five-Gap Model of Service Quality
Appendix B: Forecasting Market Demand

There are no comments on this title.

to post a comment.
SIKKIM UNIVERSITY
University Portal | Contact Librarian | Library Portal

Powered by Koha