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Marketing Research + CD/

By: WilsonMaterial type: Text

TextPublication details: Pearson, ISBN: 9781405898881Online resources: Click here to access online

Contents:

The role of marketing research and customer information in decision making The marketing research process Secondary data and customer databases Collecting observation data and monitoring online user-generated content Collecting and analysing qualitative data Collecting quantitative data Designing questionnaires Sampling methods Analysing quantitative data Presenting the research results Marketing research in action: case histories Current issues in marketing research Appendix 1 Statistical tables Appendix 2 Snap Getting Started Guide

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode	Item holds
e-Books	Central Library, Sikkim University		Not for loan		E-522

Total holds: 0

The role of marketing research and customer information in decision making
The marketing research process
Secondary data and customer databases
Collecting observation data and monitoring online user-generated content
Collecting and analysing qualitative data
Collecting quantitative data
Designing questionnaires
Sampling methods
Analysing quantitative data
Presenting the research results
Marketing research in action: case histories
Current issues in marketing research
Appendix 1 Statistical tables
Appendix 2 Snap Getting Started Guide

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