Marketing and Managing Tourism Destinations/
Material type:
TextPublication details: 2013ISBN: 9780203081976Online resources: Click here to access online | Item type | Current library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
e-Books
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Central Library, Sikkim University | Not for loan | E-515 |
The concepts of destination management and marketing
Destination planning
Destination marketing planning
Destination management research
Destination product development
Destination partnerships and team-building
Destination community and tourism stakeholder relations
Destination governance and leadership
Destination communications and promotion
Destination branding
Destination integrated marketing communications
Destination information and communication technologies
Consumer behaviour, segmentation and market trends
Domestic pleasure and leisure travel markets
International pleasure and leisure travel markets
Business travel and business event markets
The future of destination management and marketing
The future of destination management and marketing
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