The Management of International Tourism (RLE Tourism)/

By: Witt, Stephen Brooke, Michael Buckley, PeterMaterial type: TextTextPublication details: 2013ISBN: 9780203068519Online resources: Click here to access online
Contents:
1 The environment of international tourism 1 2 The international tourism industry 23 3 Tourism demand 35 4 Methods of operation 61 5 The international marketing of tourism 80 6 Finance and control 103 7 Organization and staffing 129 8 Research and innovation 146 9 Corporate strategies for international tourism 167 10 International tourism: the future 185 References 198
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Item type Current library Call number Status Date due Barcode Item holds
e-Books e-Books Central Library, Sikkim University
Not for loan E-506
Total holds: 0

1 The environment of international tourism 1
2 The international tourism industry 23
3 Tourism demand 35
4 Methods of operation 61
5 The international marketing of tourism 80
6 Finance and control 103
7 Organization and staffing 129
8 Research and innovation 146
9 Corporate strategies for international tourism 167
10 International tourism: the future 185
References 198

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