Tourism and Social Marketing/

By: Hall, C. MichaelMaterial type: TextTextPublication details: 2014ISBN: 9780203854259Online resources: Click here to access online
Contents:
1. Introduction to the field of social marketing: Creating Social Change? 2. Intervention and Theories of Behaviour 3. The Changing Context of Change Agents: Social Marketing and Governance 4. The Process of Social Marketing 5. The Craft and Practice of Social Marketing 6. The Demarketing of Tourism Attractions, Activities and Destinations 7. Tourist and Visitor Focussed Social Marketing: Cases and Issues 8.Destination and community-based tourism and social marketing: Cases and Issues 9. Sustainable Consumption and Social Marketing 10. A Sustainable Future for Social Marketing: Towards a Socially Dominant Logic?
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Item type Current library Call number Status Date due Barcode Item holds
e-Books e-Books Central Library, Sikkim University
Not for loan E-877
Total holds: 0

1. Introduction to the field of social marketing: Creating Social Change? 2. Intervention and Theories of Behaviour 3. The Changing Context of Change Agents: Social Marketing and Governance 4. The Process of Social Marketing 5. The Craft and Practice of Social Marketing 6. The Demarketing of Tourism Attractions, Activities and Destinations 7. Tourist and Visitor Focussed Social Marketing: Cases and Issues 8.Destination and community-based tourism and social marketing: Cases and Issues 9. Sustainable Consumption and Social Marketing 10. A Sustainable Future for Social Marketing: Towards a Socially Dominant Logic?

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