Tourism and Social Marketing/
Material type: TextPublication details: 2014ISBN: 9780203854259Online resources: Click here to access onlineItem type | Current library | Call number | Status | Date due | Barcode | Item holds |
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e-Books | Central Library, Sikkim University | Not for loan | E-877 |
1. Introduction to the field of social marketing: Creating Social Change? 2. Intervention and Theories of Behaviour 3. The Changing Context of Change Agents: Social Marketing and Governance 4. The Process of Social Marketing 5. The Craft and Practice of Social Marketing 6. The Demarketing of Tourism Attractions, Activities and Destinations 7. Tourist and Visitor Focussed Social Marketing: Cases and Issues 8.Destination and community-based tourism and social marketing: Cases and Issues 9. Sustainable Consumption and Social Marketing 10. A Sustainable Future for Social Marketing: Towards a Socially Dominant Logic?
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