Event Design/

1. Introduction: Designing events, events as a design strategy Greg Richards, Lénia Marques and Karen Mein 2. Imagineering events as interaction ritual chains Greg Richards 3. Service design methods in event design Satu Miettinen, Anu Valtonen and Vesa Markuksela 4. The Role of imagineering as an event design strategy in the business event industry Frank Ouwens 5. From visitor journey to event design Dorothé Gerritsen and Ronald van Olderen 6. The Discourse of design as an asset for the city: From business innovation to vernacular event Marco Bevolo 7. How to slay a dragon slowly: Applying slow principles to event design Ilja Simons 8. Designing events for socio-cultural impacts: The Holy Week in Puglia (Italy) Anna Trono and Katia Rizzello 9. Design processes around dynamic marketing communications for event organizations Anne-Marie Hede and Pamm Kellett 10. Co-creative events: Analysis and illustrations Phil Crowther and Chiara Orefice 11. Classical music, liveness and digital technologies Arthur Maria Steijn 12. The Transformation of leisure experiences in music festivals: New ways to design imaginative, creative and memorable leisure experiences through technology and social networks June Calvo-Soraluze and Roberto San Salvador del Valle 13. Traditional gastronomy events as tourist experiences: The Case of Santarém Gastronomy Festival (Portugal) Marta Cardoso, Goretti Silva and Carlos Fernandes 14. Event design: Conclusions and future research directions Greg Richards, Lénia Marques and Karen Mein