The routledge companion to advertising and promotional culture/ McAllister, Matthew P [eds]
Material type:
TextPublication details: London: Routledge, 2015Description: 464 pISBN: 9781138779846DDC classification: 659.1
| Item type | Current library | Call number | Status | Date due | Barcode | Item holds |
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General Books
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Central Library, Sikkim University General Book Section | 659.1 MCA/T (Browse shelf(Opens below)) | Available | P44186 |
Total holds: 0
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| 659.1 JAF/L Life after the 30-second spot: energize your brand with a bold mix of alternatives to traditional advertising/ | 659.1 JAF/L Life after the 30-second spot: | 659.1 LAR/S Strategic advertising management/ | 659.1 MCA/T The routledge companion to advertising and promotional culture/ | 659.1 MCS/C Creativity and advertising: affect ,events and process/ | 659.1 MOH/A Advertising Management/ concepts and cases | 659.1 MOH/A Advertising Management/ |
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