Advertising account planning: Planning and managing an IMC campaign/ Kelly, Larry D.
Material type:
TextPublication details: New York: Routledge, 2014Edition: 3rd edDescription: 252 pISBN: 9780765640369DDC classification: 659.111
| Item type | Current library | Call number | Status | Date due | Barcode | Item holds |
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General Books
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Central Library, Sikkim University General Book Section | 659.111 KEL/A (Browse shelf(Opens below)) | Available | P44180 |
Total holds: 0
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| 659.1019 PAC/H The hidden persuaders/ | 659.1019 PAC/H The hidden persuaders/ | 659.109538 ZIR/A Ad hoc Arabism: advertising, culture and technology in Saudi Arabia/ | 659.111 KEL/A Advertising account planning: Planning and managing an IMC campaign/ | 659.111 STE/T Truth, lies, and advertising: the art of account planning/ | 659.111 STE/T Truth, lies, and advertising: the art of account planning/ | 659.130688 WAR/M Media selling/ |
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