foundations of brand management/ Hernandez, Mark [ eds]
Material type: TextPublication details: New York: Delve, 2015Description: 262 pDDC classification: 658.827Item type | Current library | Call number | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|
General Books | Central Library, Sikkim University General Book Section | 658.827 HER/F (Browse shelf(Opens below)) | Available | P44175 |
Total holds: 0
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658.827 BAI/B Branding in a Competitive Marketplace/ | 658.827 BUL/B Brand journalism/ | 658.827 HEA/W What is branding?: essential design handbooks/ | 658.827 HER/F foundations of brand management/ | 658.827 KAP/B 24 Brands mantras: Finding a place in the minds and hearts of consumers/ | 658.827 KEL/S Strategic brand management: building, measuring, and managing brand equity/ | 658.827 LEE/S The strategy of global branding and brande equity/ |
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