Behavioural economics and business ethics/ Rajko, Alexander

1 Introduction, motivation and methodology
1.1 Pluralist methodology': ethics and beha\>iowal economics
1.2 Research hypotheses and book outline
2 Economic ethics, business ethics and behavioural economics
2.1 Virtue ethics, utilitarianism and the social contract
2.2 Economics, economic ethics and business ethics
2.3 Game theoiy and ethics
2.4 Behavioural economics and ethics
3 Cooperation in economic ethics
3.1 Cooperation in game theoiy and ethics
3.2 Coordination games and motivational grounds for
cooperation
3.3 Game theoretic extensions for order ethics
4 Rationality in economic ethics
4.1 Instrumental rationality in ethics andfull rationality in
economics
4.2 Bounded rationality in behavioural economics
4.3 Rationality conceptions in order ethics
5 Fairness in economic ethics
5.1 Distributivejustice and social contract basing normative
fairness
5.2 A behavioural perspective on economic outcome fairness
5.3 A behavioural perspective on proceduralfairness
5.4 Behavioural fairness impacts on order ethics
6 Business ethics based on virtues and behavioural economics
6.1 Virtue ethics in business ethics
6.2 Analysis of moral virtues
6.3 Modern virtues of business ethics based on beha\'ioural
economics
7 Implementing economic ethics and business ethics
7.1 A frameworkfor implementing economic ethics and business
ethics
7.2 Implementing economic ethics on the basis of behavioural
economics
7.3 Implementing business ethics on the basis of behavioural
economics