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Internal brand management in an international context/

By: Ravens,ChristinaMaterial type: Text

TextPublication details: New York: Springer Gabler, 2013Description: 288pISBN: 3658007532Subject(s): Product management | Brand loyalty | Employee loyalty DDC classification: 658.5072

Contents:

Part A. Internal brand management conceptualizations in a cross-cultural environment part B. Theoretical framework and conceptual development of the internal branding model part C. Empirical analysis - part D. Conclusion and implications.

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Item type	Current library	Call number	Status	Date due	Barcode	Item holds
General Books	Central Library, Sikkim University General Book Section	658.5072 RAV/I (Browse shelf(Opens below))	Available		P42087

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Part A. Internal brand management conceptualizations in a cross-cultural environment

part B. Theoretical framework and conceptual development of the internal branding model

part C. Empirical analysis -

part D. Conclusion and implications.

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