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Sales forecasting management: a demand management approach/ John T. Mentzer and Mark A. Moon

By: Mentzer,John TContributor(s): Mentzer,John T | Moon,Mark AMaterial type: Text

TextPublication details: New Delhi: Response Book, 2009Edition: 2nd.edDescription: xv, 347pISBN: 8178295059Subject(s): Marketing research--Management | Marketing--Management | Marketing research DDC classification: 658.818

Contents:

Sales forecasting performance measurement Time series forecasting techniques Regression analysis Qualitative sales forecasting Sales forecasting systems.

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode	Item holds
General Books	Central Library, Sikkim University General Book Section	658.818 MEN/S (Browse shelf(Opens below))	Available		P42071

Total holds: 0

Sales forecasting performance measurement

Time series forecasting techniques

Regression analysis

Qualitative sales forecasting

Sales forecasting systems.

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