Consumer behaviour: application in marketing/
Material type: TextPublication details: Los Angeles: Sage, 2009Description: 334 p. : illISBN: 9788132103158Subject(s): Consumer behavior | Consumer behavior | Consumer behavior--Social aspects DDC classification: 658.8342Item type | Current library | Call number | Status | Date due | Barcode | Item holds |
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General Books | Central Library, Sikkim University General Book Section | 658.8342 EAS/C (Browse shelf(Opens below)) | Available | P42059 |
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658.83 MAL/F Fundamentals of marketing research. Vol. 5/ | 658.83 MAL/F Fundamentals of marketing research. Vol. 6/ | 658.83 SMI/F Fundamentals of marketing research/ | 658.8342 EAS/C Consumer behaviour: application in marketing/ | 658.8342 HAW/C Consumer Behavior/ | 658.8342 HAW/C Consumer Behavior/ | 658.8342 HAW/C Consumer Behavior/ building marketing strategy |
PART 1 - INTRODUCTIONChapter
1: Ideas and Explanations in Consumer Research
PART 2 - CONSUMPTION PATTERNSChapter
2: Customer LoyaltyChapter
3: Brand Knowledge, Brand Equity and Brand ExtensionChapter
4: Stationary MarketsChapter
5: Market DynamicsChapter
6: Consumer Group DifferencesPART
3 - EXPLAINING DECISION-MAKINGChapter
7: Predicting and Explaining BehaviourChapter
8: Information Processing and Decision-MakingChapter
9: Consumer Satisfaction and Quality
PART 4 - MARKET RESPONSEChapter
10: Consumer Response to Price and Sales PromotionsChapter
11: The Retail Context
Chapter 12: Word-of-Mouth Influence
Chapter 13: The Response to Advertising
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