Marketing management: a decision -making approach/
Material type:
TextPublication details: Los Angeles: Sage, 2010Description: 245pSubject(s): Marketing--Management DDC classification: 658.8
Contents:
Introduction
Understanding the basics
Needs, wants and need hierarchy
Marketing product
Understanding the market
Marketing environment
SWOT analysis
Purchase process
Competitive advantage : building entry barriers
The decision-making
Segmenting and targeting
Positioning
Marketing planning process
| Item type | Current library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
General Books
|
Central Library, Sikkim University General Book Section | 658.8 VEN/M (Browse shelf(Opens below)) | Available | P42049 |
Total holds: 0
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| 658.8 SET/E Entrepreneural marketing: global perspectives/ | 658.8 SMY/M Market management and project business development/ | 658.8 VEN/M Marketing management/ | 658.8 VEN/M Marketing management: a decision -making approach/ | 658.8 WYM/N Nonprofit Marketing/ | 658.8 WYM/N Nonprofit Marketing/ | 658.8 WYM/N Nonprofit Marketing/ |
Introduction
Understanding the basics
Needs, wants and need hierarchy
Marketing product
Understanding the market
Marketing environment
SWOT analysis
Purchase process
Competitive advantage : building entry barriers
The decision-making
Segmenting and targeting
Positioning
Marketing planning process
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