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Fundraising Management : analysis, planning and practice/ Adrian Sargeant and Elaine Jay

By: Sargeant,AdrianContributor(s): Sargeant,Adrian | Jay,ElaineMaterial type: Text

TextPublication details: New York: Routledge, 2014Edition: 3th edDescription: xvi, 439p. 24cmISBN: 9780415831581Subject(s): Fund raising--Management DDC classification: 658.15224

Contents:

1 The history and development of fundraising practice 2 Fundraising planning : the fundraising audit 3 Marketing research for fundraising 4 Understanding giving 5 Strategic planning : the fundraising plan 6 Fundraising reporting 7 Donor recruitment 8 Donor development 9 Major gift fundraising 10 Legacies and in memoriam giving 11 Community fundraising 12 Corporate fundraising 13 Trust and foundation fundraising 14 Digital communications 15 Fundraising in social media 16 Managing fundraising teams 17 Fundraising team dynamics 18 Leading fundraising teams 19 Legal and ethical aspects of fundraising management.

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode	Item holds
General Books	Central Library, Sikkim University General Book Section	658.15224 SAR/F (Browse shelf(Opens below))	Available		P41862

Total holds: 0

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Previous	658.152 MES/M Making the conflict business case: decision making techniques for successful business growth/	658.1522 BHA/W Working capital management/	658.1522 BHA/W Working Capital Management Text and cases.	658.15224 SAR/F Fundraising Management : analysis, planning and practice/	658.15224 STE/W Writing Successful Grant Proposals from the Top Down and Bottom Up/	658.153 OEC/I Improving financial education and awareness on insurance and private pensions/	658.155 AND/S Strategic risk management practice: how to deal effectively with major corporate exposures/	Next

1 The history and development of fundraising practice

2 Fundraising planning : the fundraising audit

3 Marketing research for fundraising

4 Understanding giving

5 Strategic planning : the fundraising plan

6 Fundraising reporting

7 Donor recruitment

8 Donor development

9 Major gift fundraising

10 Legacies and in memoriam giving

11 Community fundraising

12 Corporate fundraising

13 Trust and foundation fundraising

14 Digital communications

15 Fundraising in social media

16 Managing fundraising teams

17 Fundraising team dynamics

18 Leading fundraising teams

19 Legal and ethical aspects of fundraising management.

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