Positioning theory and strategic communication: a new approach to public relations research and practice/ Melanie James.
Material type: TextSeries: (Routledge new directions in public relations and communication research)Publication details: New York: Routledge, 2014Description: xiv, 228 p. : ill. ; 25 cmISBN: 9780415532631Subject(s): Public relations | Public relations--ResearchDDC classification: 659.2Item type | Current library | Call number | Status | Date due | Barcode | Item holds |
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General Books | Central Library, Sikkim University General Book Section | 659.2 JAM/P (Browse shelf(Opens below)) | Available | P41707 |
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1. Positioning in Public Relations
2. Rights, Duties and Power in Positioning
3. A Framework for Intentional Positioning in Public Relations
4. Determining the Position in Public Relations: The first vertex of the positioning triangle
5. Enacting the Position in Public Relations: The second vertex of the positioning triangle
6. Supporting the Positioning in Public Relations: Storyline, the third vertex of the positioning triangle
7. Analyzing Positioning Strategies in Public Relations
8. A Detailed Study of a Positioning Strategy: Indonesia, `good friend' of Australia
9. Utilizing the Framework for Intentional Positioning in Designing Public Relations Strategies: Positioning extreme poverty
10. Future Directions for Positioning Theory in Public Relations.
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