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An introduction to social media marketing/ Alan Charlesworth.

By: Charlesworth, AlanMaterial type: Text

TextPublication details: London: Routlege, 2015Description: xix, 228 p. ; 25 cmISBN: 9780415856164Subject(s): Social media--Economic aspects | Internet marketing DDC classification: 658.872

Contents:

1. Social Media: the what, why and how 2. Who uses what? 3. Social media and the digital transformation 4. Ownership and measurement 5. Social service and support 6. Social Customer Relationship Management 7. Social media monitoring for market intelligence 8. Introduction 9. Management and staff 10. Viral Marketing and influencers 11. Blogging 12. Consumer reviews 13. Social networking and online communities 14. Social sharing 15. Social service and support 16. Real-time social media marketing 17. Event social media marketing 18. Online public relations and reputation management 19. Advertising on social media 20. Epilogue

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode	Item holds
General Books	Central Library, Sikkim University General Book Section	658.872 CHA/I (Browse shelf(Opens below))	Available		P41697

Total holds: 0

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1. Social Media: the what, why and how

2. Who uses what?

3. Social media and the digital transformation

4. Ownership and measurement

5. Social service and support

6. Social Customer Relationship Management

7. Social media monitoring for market intelligence

8. Introduction

9. Management and staff

10. Viral Marketing and influencers

11. Blogging

12. Consumer reviews

13. Social networking and online communities

14. Social sharing

15. Social service and support

16. Real-time social media marketing

17. Event social media marketing

18. Online public relations and reputation management

19. Advertising on social media

20. Epilogue

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