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Legends in marketing: Philip Kotler/ series editor, Jagdish N. Sheth ; volume editor, William L. Wikie.

Contributor(s): Sheth, Jagdish N., ed | Wikie, William L., edMaterial type: Text

TextSeries: (Legends in marketing)Publication details: New Delhi: SAGE, 2012Description: 9 v. (xxxi, 343 p.) : ill. ; 26 cmISBN: 8132105192Subject(s): Marketing | Marketing research | Kotler, Philip DDC classification: 658.8

Contents:

V. 1. Marketing theory and orientations -- v. 2. Analytical marketing -- v. 3. Creating and managing the product mix -- v. 4. Improving the role and practice of marketing -- v. 5. Strategic marketing -- v. 6. Globalization and international marketing competition -- v. 7. Marketing in the new economy -- v. 8. Broadening the concept and applications of marketing -- v. 9. The social and ethical side of marketing. 1. Broadening the concept of marketing (with Sidney J. Levy) -- 2. Marketing education for the 1970s -- 3. Beyond marketing : the furthering concept (with Sidney J. Levy) -- 4. Education problems and marketing (with Bernard Dubois) -- 5. Third sector management-the role of marketing (with Michael Murray) -- 6. Applying marketing theory to college admissions -- 7. The market for personal growth services (with Lenore Borzak) -- 8. Educational packagers : a modest proposal -- 9. Marketing and public relations : should they be partners or rivals? (with William Mindak) -- 10. marketing : a definition for community colleges (with Leslie A. Goldgehn) -- 11. Strategic planning for higher education (with Patrick E. Murphy) -- 12. Business marketing for political candidates (with Neil Kotler) -- 13. "Dream" vacations : the booming market for designed experiences -- 14. How to set the hospital's marketing budget -- 15. Broadening the concept of marketing still further : the megamarketing concept -- 16. The marketing of Parochial Schooling Modeled as an exchange process (with Bruce Wrenn) -- 17. What does it mean for pastors to adopt a market orientation? (with Bruce Wrenn, Norman Shawchuck, and Gustave Rath) -- 18. How the arts can prosper through strategic collaborations (with Joanne Scheff) -- 19. Crisis in the arts : the marketing response (with Joanne Scheff) -- 20. The marketing of leadership -- 21. Political marketing : generating effective candidates, campaigns, and causes (with Neil Kotler) -- 22. Can museums be all things to all people? : Missions, goals, and marketing's role (with Neil Kotler) -- 23. Alleviating poverty : a macro/micro marketing perspective (with Ned Roberto and Tony Leisner) -- 24. Marketing in the public sector : the final frontier (with Nancy R. Lee) -- 25. Being known or being one of many : the need for brand management for business-to-business (B2B) companies (with Waldemar Pfoertsch) -- 26. Philip Kotler as provocateur, agent, and champion / Alan R. andreasen -- 27. Social marketing : some social and marketing reflections / Gerald Zaltman -- 28. Philip Kotler, my friend and colleague / Sidney J. Levy -- 29. The role played by the broadening of marketing movement in the history of marketing thought.

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Holdings ( 1 )
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Holdings
Item type	Current library	Collection	Call number	Vol info	Status	Date due	Barcode	Item holds
Reference Books	Central Library, Sikkim University Reference	Reference Collection	658.8 SHE/L (Browse shelf(Opens below))	v.8	Not For Loan		P41654

Total holds: 0

V. 1. Marketing theory and orientations --
v. 2. Analytical marketing --
v. 3. Creating and managing the product mix --
v. 4. Improving the role and practice of marketing --
v. 5. Strategic marketing --
v. 6. Globalization and international marketing competition --
v. 7. Marketing in the new economy --
v. 8. Broadening the concept and applications of marketing --
v. 9. The social and ethical side of marketing.

1. Broadening the concept of marketing (with Sidney J. Levy) --
2. Marketing education for the 1970s --
3. Beyond marketing : the furthering concept (with Sidney J. Levy) --
4. Education problems and marketing (with Bernard Dubois) --
5. Third sector management-the role of marketing (with Michael Murray) --
6. Applying marketing theory to college admissions --
7. The market for personal growth services (with Lenore Borzak) --
8. Educational packagers : a modest proposal --
9. Marketing and public relations : should they be partners or rivals? (with William Mindak) --
10. marketing : a definition for community colleges (with Leslie A. Goldgehn) --
11. Strategic planning for higher education (with Patrick E. Murphy) --
12. Business marketing for political candidates (with Neil Kotler) --
13. "Dream" vacations : the booming market for designed experiences --
14. How to set the hospital's marketing budget --
15. Broadening the concept of marketing still further : the megamarketing concept --
16. The marketing of Parochial Schooling Modeled as an exchange process (with Bruce Wrenn) --
17. What does it mean for pastors to adopt a market orientation? (with Bruce Wrenn, Norman Shawchuck, and Gustave Rath) --
18. How the arts can prosper through strategic collaborations (with Joanne Scheff) --
19. Crisis in the arts : the marketing response (with Joanne Scheff) --
20. The marketing of leadership --
21. Political marketing : generating effective candidates, campaigns, and causes (with Neil Kotler) --
22. Can museums be all things to all people? : Missions, goals, and marketing's role (with Neil Kotler) --
23. Alleviating poverty : a macro/micro marketing perspective (with Ned Roberto and Tony Leisner) --
24. Marketing in the public sector : the final frontier (with Nancy R. Lee) --
25. Being known or being one of many : the need for brand management for business-to-business (B2B) companies (with Waldemar Pfoertsch) --
26. Philip Kotler as provocateur, agent, and champion / Alan R. andreasen --
27. Social marketing : some social and marketing reflections / Gerald Zaltman --
28. Philip Kotler, my friend and colleague / Sidney J. Levy --
29. The role played by the broadening of marketing movement in the history of marketing thought.

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