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Legends in marketing: Philip Kotler/ series editor, Jagdish N. Sheth ; volume editor, Patrick J. Duparcq.

Contributor(s): Sheth, Jagdish N., ed | Duparcq, Patrick J., edMaterial type: Text

TextSeries: (Legends in marketing)Publication details: New Delhi: SAGE, 2012Description: 9 v. (xxvi, 150 p.) : ill. ; 26 cmISBN: 8132105192Subject(s): Marketing | Marketing research | Kotler, Philip DDC classification: 658.8

Contents:

V. 1. Marketing theory and orientations -- v. 2. Analytical marketing -- v. 3. Creating and managing the product mix -- v. 4. Improving the role and practice of marketing -- v. 5. Strategic marketing -- v. 6. Globalization and international marketing competition -- v. 7. Marketing in the new economy -- v. 8. Broadening the concept and applications of marketing -- v. 9. The social and ethical side of marketing. 1. Prosumers : a new type of consumer -- 2. The role of the marketing department in the organization of the future -- 3. Mapping the future marketplace -- 4. Managing direct and online marketing -- 5. Marketing in the network economy (with Ravi S. Achrol) -- 6. Marketing in the age of information democracy (with Mohanbir Sawhney) -- 7. Nine major shifts in the new economy (with Dipak Jain and Suvit Maesincee) -- 8. The future with a baseline / Ward hanson -- 9. The impact of web 2.0 on business-to-business marketing / Thomas Steenburgh and Das Narayandas -- 10. The converging of disparate fields / Edward C. Malthouse -- 11. Technology and marketing : not an entirely new story / Patrick J. Duparcq -- 12. Impact of technology on marketing : an interview with Philip Kotler.

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Holdings ( 1 )
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Holdings
Item type	Current library	Collection	Call number	Vol info	Status	Date due	Barcode	Item holds
Reference Books	Central Library, Sikkim University Reference	Reference Collection	658.8 SHE/L (Browse shelf(Opens below))	v.7	Not For Loan		P41653

Total holds: 0

V. 1. Marketing theory and orientations --
v. 2. Analytical marketing --
v. 3. Creating and managing the product mix --
v. 4. Improving the role and practice of marketing --
v. 5. Strategic marketing --
v. 6. Globalization and international marketing competition --
v. 7. Marketing in the new economy --
v. 8. Broadening the concept and applications of marketing --
v. 9. The social and ethical side of marketing.

1. Prosumers : a new type of consumer --
2. The role of the marketing department in the organization of the future --
3. Mapping the future marketplace --
4. Managing direct and online marketing --
5. Marketing in the network economy (with Ravi S. Achrol) --
6. Marketing in the age of information democracy (with Mohanbir Sawhney) --
7. Nine major shifts in the new economy (with Dipak Jain and Suvit Maesincee) --
8. The future with a baseline / Ward hanson --
9. The impact of web 2.0 on business-to-business marketing / Thomas Steenburgh and Das Narayandas --
10. The converging of disparate fields / Edward C. Malthouse --
11. Technology and marketing : not an entirely new story / Patrick J. Duparcq --
12. Impact of technology on marketing : an interview with Philip Kotler.

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