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Legends in marketing: Philip Kotler/ series editor, Jagdish N. Sheth ; volume editor, Tim Ambler.

Contributor(s): Sheth, Jagdish N., ed | Ambler, Tim, edMaterial type: Text

TextSeries: (Legends in marketing)Publication details: New Delhi: SAGE, 2012Description: 9 v. (xxxviii, 225 p.) : ill. ; 26 cmISBN: 8132105192Subject(s): Marketing | Marketing research | Kotler, Philip DDC classification: 658.8

Contents:

V. 1. Marketing theory and orientations -- v. 2. Analytical marketing -- v. 3. Creating and managing the product mix -- v. 4. Improving the role and practice of marketing -- v. 5. Strategic marketing -- v. 6. Globalization and international marketing competition -- v. 7. Marketing in the new economy -- v. 8. Broadening the concept and applications of marketing -- v. 9. The social and ethical side of marketing. 1. Diagnosing the marketing takeover -- 2. It's time to cut down on advertising waste (with Fred C. Allvine and Paul N. Bloom) -- 3. Marketing professional services (with Richard A. Connor, Jr.) -- 4. The marketing audit comes of age (with William Gregor and William Rodgers) -- 5. From sales obsession to marketing effectiveness -- 6. Marketing's drive to maturity -- 7. The future marketing manager -- 8. The marketing planning process (with Karen F.A. Fox) -- 9. A framwork of marketing image management (with Howard Barich) -- 10. Turbo marketing through time compression (with Paul J. Stonich) -- 11. Auditing the marketing function (with William H. Rodgers and Gerard A. Osborne) -- 12. Boards should tune in to corporate marketing programs -- 13. The marketing consultant (with Robert Spekman) -- 14. A three-part plan for upgrading your marketing department for new challenges -- 15. Ending the war between sales and marketing (with Neil Rackham and Suj Krishnaswamy) -- 16. What CEOs need to know and do about marketing (with John C. Westman) -- 17. Marketing : the unappreciated workhorse -- 18. Rethinking the chain : make marketing leaner, faster and better (with Robert Shaw) -- 19. Kotler, marketing, and me / Patrick Barwise -- 20. Philip is everywhere / Hugh Davidson -- 21. Philip Kotler : the great marketing generalist / Winston Fletcher.

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Holdings ( 1 )
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Holdings
Item type	Current library	Collection	Call number	Vol info	Status	Date due	Barcode	Item holds
Reference Books	Central Library, Sikkim University Reference	Reference Collection	658.8 SHE/L (Browse shelf(Opens below))	v.4	Not For Loan		P41650

Total holds: 0

V. 1. Marketing theory and orientations --
v. 2. Analytical marketing --
v. 3. Creating and managing the product mix --
v. 4. Improving the role and practice of marketing --
v. 5. Strategic marketing --
v. 6. Globalization and international marketing competition --
v. 7. Marketing in the new economy --
v. 8. Broadening the concept and applications of marketing --
v. 9. The social and ethical side of marketing.

1. Diagnosing the marketing takeover --
2. It's time to cut down on advertising waste (with Fred C. Allvine and Paul N. Bloom) --
3. Marketing professional services (with Richard A. Connor, Jr.) --
4. The marketing audit comes of age (with William Gregor and William Rodgers) --
5. From sales obsession to marketing effectiveness --
6. Marketing's drive to maturity --
7. The future marketing manager --
8. The marketing planning process (with Karen F.A. Fox) --
9. A framwork of marketing image management (with Howard Barich) --
10. Turbo marketing through time compression (with Paul J. Stonich) --
11. Auditing the marketing function (with William H. Rodgers and Gerard A. Osborne) --
12. Boards should tune in to corporate marketing programs --
13. The marketing consultant (with Robert Spekman) --
14. A three-part plan for upgrading your marketing department for new challenges --
15. Ending the war between sales and marketing (with Neil Rackham and Suj Krishnaswamy) --
16. What CEOs need to know and do about marketing (with John C. Westman) --
17. Marketing : the unappreciated workhorse --
18. Rethinking the chain : make marketing leaner, faster and better (with Robert Shaw) --
19. Kotler, marketing, and me / Patrick Barwise --
20. Philip is everywhere / Hugh Davidson --
21. Philip Kotler : the great marketing generalist / Winston Fletcher.

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