Legends in marketing: Philip Kotler/ series editor, Jagdish N. Sheth ; volume editor, Robert C. Blattberg.

Contributor(s): Sheth, Jagdish N., ed | Blattberg, Robert C., edMaterial type: TextTextSeries: (Legends in marketing)Publication details: New Delhi: SAGE, 2012Description: 9 v. (xxxv, 404 p.) : ill. ; 26 cmISBN: 8132105192Subject(s): Marketing | Marketing research | Kotler, PhilipDDC classification: 658.8
Contents:
1. Elements in a theory of growth stock valuation -- 2. The use of mathematical models in marketing -- 3. Toward an explicit model for media selection -- 4. The competitive marketing simulator : a new manaement tool -- 5. Quantitative analysis in marketing research courses -- 6. Computerized media selection : some notes on the state of the art -- 7. Evaluating competitive marketing strategies through computer simulation -- 8. New mathematics for marketing planning -- 9. A design for the Firm's Marketing Nerve Center -- 10. Operations research in marketing -- 11. Decision processes in the marketing organization -- 12. Computer simulation in the analysis of new-production decisions -- 13. Mathematical models of individual buyer behavior -- 14. The future of the computer in marketing -- 15. Marketing simulations : review and prospects (with Randall L. Schultz) -- 16. Corporate models : better marketing plans -- 17. A guide to gathering expert estimates : the treatment of unscientific data -- 18. Operations research in merketing -- 19. Pioneering days of operations research in marketing / Andris A. Zoltners -- 20. Kotler's simulation modeling / Lakshman Krishnamurthi -- 21. Commentaries on some selected works of Philip Kotler / Anne Coughlan.
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Holdings
Item type Current library Collection Call number Vol info Status Date due Barcode Item holds
Reference Books Reference Books Central Library, Sikkim University
Reference 		Reference Collection 658.8 SHE/L (Browse shelf(Opens below)) v.2 Not For Loan P41648
Total holds: 0

V. 1. Marketing theory and orientations --
v. 2. Analytical marketing --
v. 3. Creating and managing the product mix --
v. 4. Improving the role and practice of marketing --
v. 5. Strategic marketing --
v. 6. Globalization and international marketing competition --
v. 7. Marketing in the new economy --
v. 8. Broadening the concept and applications of marketing --
v. 9. The social and ethical side of marketing.

1. Elements in a theory of growth stock valuation --
2. The use of mathematical models in marketing --
3. Toward an explicit model for media selection --
4. The competitive marketing simulator : a new manaement tool --
5. Quantitative analysis in marketing research courses --
6. Computerized media selection : some notes on the state of the art --
7. Evaluating competitive marketing strategies through computer simulation --
8. New mathematics for marketing planning --
9. A design for the Firm's Marketing Nerve Center --
10. Operations research in marketing --
11. Decision processes in the marketing organization --
12. Computer simulation in the analysis of new-production decisions --
13. Mathematical models of individual buyer behavior --
14. The future of the computer in marketing --
15. Marketing simulations : review and prospects (with Randall L. Schultz) --
16. Corporate models : better marketing plans --
17. A guide to gathering expert estimates : the treatment of unscientific data --
18. Operations research in merketing --
19. Pioneering days of operations research in marketing / Andris A. Zoltners --
20. Kotler's simulation modeling / Lakshman Krishnamurthi --
21. Commentaries on some selected works of Philip Kotler / Anne Coughlan.

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