Legends in marketing. Yoram (Jerry) Wind/ series editor, Jagdish N. Sheth ; volume editor, Grorge S. Day.
Material type: TextSeries: (Legends in marketing)Publication details: New Delhi: Sage, 2014Description: 8 v. (xxix, 358 p.) : ill. ; 25 cmISBN: 9788132110033Subject(s): Marketing | Marketing research | Consumer behavior DDC classification: 658.8Item type | Current library | Collection | Call number | Vol info | Status | Date due | Barcode | Item holds |
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Reference Books | Central Library, Sikkim University Reference | Reference Collection | 658.8 SHE/L (Browse shelf(Opens below)) | v.8 | Not For Loan | P41646 |
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658.8 SHE/L Legends in marketing. Yoram (Jerry) Wind/ | 658.8 SHE/L Legends in marketing. Yoram (Jerry) Wind/ | 658.8 SHE/L Legends in marketing. Yoram (Jerry) Wind/ | 658.8 SHE/L Legends in marketing. Yoram (Jerry) Wind/ | 658.8 SHE/L Legends in marketing: Philip Kotler/ | 658.8 SHE/L Legends in marketing: Philip Kotler/ | 658.8 SHE/L Legends in marketing: Philip Kotler/ |
Volume 1. Organizational Buying Behavior --
Volume 2. Consumer Behavior --
Volume 3. Product and New Product Management --
Volume 4. Marketing Strategy --
Volume 5. Market Segmentation --
Volume 6. Global Marketing --
Volume 7. Marketing Research and Modeling --
Volume 8. The Future of Marketing.
Volume 8: The Future of Marketing
Volume Introduction: Jerry Wind on the Future of Marketing-Tracing the Evolution of His Thinking - George S. Day Perspectives on Marketing's Role in the OrganizationThe Marketing Concept Revisited: A Decade Recap of Its Development and Meaning (with Thomas F. Schutte)Marketing and the Other Business FunctionsThe Marketing ChallengeSymbiotic Innovation: Getting the Most Out of Collaboration (with Robert J. Thomas)Marketing Oriented Strategic Planning ModelsOn the Identification of Frontier Issues in Multinational Marketing (with Howard Perlmutter)The Ten Commandments of Marketing Forces for ChangeMarketing in the Year 2000The Challenge of Digital Marketing (with Vijay Mahajan)Challenging the Mental Models of MarketingDon't Walk In, Just Log In! Electronic Markets and What They Mean for Marketing (with Arvind Rangaswamy)Significant Issues for the Future: Some Additional Perspectives (with Blair Little, Knut Holt, Derek E. Till and Christopher A. Voss)The Customer's Demands (with Jeremy Main) Rethinking the Role of MarketingA Plan to Invent the Marketing We Need TodayRethinking Marketing: Peter Drucker's ChallengeIs Marketing Academia Losing Its Way? (with David J. Reibstein and George Day)Absorbing the Customer (with Jeremy Main)The 5 C's of Convergence Marketing (with Vijay Mahajan and Robert E. Gunther)Portfolio Orchestration: Towards a New Advertising Model (with Catherine Gardner)Toward a New Marketing Paradigm Perspectives of Other ScholarsJerry Wind: A Renaissance Man - Philip KotlerJerry Wind on the Future of Marketing - David J. ReibsteinThe Fox or the Hedgehog? - Frederick E. Webster Jr.George S. Day Interviews Yoram (Jerry) Wind
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