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Legends in marketing. Yoram (Jerry) Wind/ series editor, Jagdish N. Sheth ; volume editor, Grorge S. Day.

Contributor(s): Sheth, Jagdish N., ed | Day, George S., edMaterial type: Text

TextSeries: (Legends in marketing)Publication details: New Delhi: Sage, 2014Description: 8 v. (xxix, 358 p.) : ill. ; 25 cmISBN: 9788132110033Subject(s): Marketing | Marketing research | Consumer behavior DDC classification: 658.8

Contents:

Volume 8: The Future of Marketing Volume Introduction: Jerry Wind on the Future of Marketing-Tracing the Evolution of His Thinking - George S. Day Perspectives on Marketing's Role in the OrganizationThe Marketing Concept Revisited: A Decade Recap of Its Development and Meaning (with Thomas F. Schutte)Marketing and the Other Business FunctionsThe Marketing ChallengeSymbiotic Innovation: Getting the Most Out of Collaboration (with Robert J. Thomas)Marketing Oriented Strategic Planning ModelsOn the Identification of Frontier Issues in Multinational Marketing (with Howard Perlmutter)The Ten Commandments of Marketing Forces for ChangeMarketing in the Year 2000The Challenge of Digital Marketing (with Vijay Mahajan)Challenging the Mental Models of MarketingDon't Walk In, Just Log In! Electronic Markets and What They Mean for Marketing (with Arvind Rangaswamy)Significant Issues for the Future: Some Additional Perspectives (with Blair Little, Knut Holt, Derek E. Till and Christopher A. Voss)The Customer's Demands (with Jeremy Main) Rethinking the Role of MarketingA Plan to Invent the Marketing We Need TodayRethinking Marketing: Peter Drucker's ChallengeIs Marketing Academia Losing Its Way? (with David J. Reibstein and George Day)Absorbing the Customer (with Jeremy Main)The 5 C's of Convergence Marketing (with Vijay Mahajan and Robert E. Gunther)Portfolio Orchestration: Towards a New Advertising Model (with Catherine Gardner)Toward a New Marketing Paradigm Perspectives of Other ScholarsJerry Wind: A Renaissance Man - Philip KotlerJerry Wind on the Future of Marketing - David J. ReibsteinThe Fox or the Hedgehog? - Frederick E. Webster Jr.George S. Day Interviews Yoram (Jerry) Wind

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Holdings ( 1 )
Title notes ( 2 )
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Holdings
Item type	Current library	Collection	Call number	Vol info	Status	Date due	Barcode	Item holds
Reference Books	Central Library, Sikkim University Reference	Reference Collection	658.8 SHE/L (Browse shelf(Opens below))	v.8	Not For Loan		P41646

Total holds: 0

Volume 1. Organizational Buying Behavior --
Volume 2. Consumer Behavior --
Volume 3. Product and New Product Management --
Volume 4. Marketing Strategy --
Volume 5. Market Segmentation --
Volume 6. Global Marketing --
Volume 7. Marketing Research and Modeling --
Volume 8. The Future of Marketing.

Volume 8: The Future of Marketing
Volume Introduction: Jerry Wind on the Future of Marketing-Tracing the Evolution of His Thinking - George S. Day Perspectives on Marketing's Role in the OrganizationThe Marketing Concept Revisited: A Decade Recap of Its Development and Meaning (with Thomas F. Schutte)Marketing and the Other Business FunctionsThe Marketing ChallengeSymbiotic Innovation: Getting the Most Out of Collaboration (with Robert J. Thomas)Marketing Oriented Strategic Planning ModelsOn the Identification of Frontier Issues in Multinational Marketing (with Howard Perlmutter)The Ten Commandments of Marketing Forces for ChangeMarketing in the Year 2000The Challenge of Digital Marketing (with Vijay Mahajan)Challenging the Mental Models of MarketingDon't Walk In, Just Log In! Electronic Markets and What They Mean for Marketing (with Arvind Rangaswamy)Significant Issues for the Future: Some Additional Perspectives (with Blair Little, Knut Holt, Derek E. Till and Christopher A. Voss)The Customer's Demands (with Jeremy Main) Rethinking the Role of MarketingA Plan to Invent the Marketing We Need TodayRethinking Marketing: Peter Drucker's ChallengeIs Marketing Academia Losing Its Way? (with David J. Reibstein and George Day)Absorbing the Customer (with Jeremy Main)The 5 C's of Convergence Marketing (with Vijay Mahajan and Robert E. Gunther)Portfolio Orchestration: Towards a New Advertising Model (with Catherine Gardner)Toward a New Marketing Paradigm Perspectives of Other ScholarsJerry Wind: A Renaissance Man - Philip KotlerJerry Wind on the Future of Marketing - David J. ReibsteinThe Fox or the Hedgehog? - Frederick E. Webster Jr.George S. Day Interviews Yoram (Jerry) Wind

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