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Legends in marketing. Yoram (Jerry) Wind/ series editor, Jagdish N. Sheth ; volume editor, David R. Bell.

Contributor(s): Sheth, Jagdish N., ed | Bell, David R., edMaterial type: Text

TextSeries: (Legends in marketing)Publication details: New Delhi: Sage, 2014Description: 8 v. (xxxiii, 400 p.) : ill. ; 25 cmISBN: 9788132110033Subject(s): Marketing | Marketing research | Consumer behavior DDC classification: 658.8

Contents:

Volume 5: Market Segmentation Volume Introduction: Yoram Wind-Research on Market Segmentation - David R. Bell Segmentation Strategy as a Driver of Business StrategyInterproduct Household Loyalty to Brands (with Ronald E. Frank)Going to Market: New Twists for Some Old TricksIssues and Advances in Segmentation ResearchRisk Return Approach to Product Portfolio Strategy (with Richard N. Cardozo) Segmentation Analytics and Implementation of Segmentation SchemesA New Procedure for Concept EvaluationAnalytic Hierarchy Process for Generation and Evaluation of Marketing Mix Strategies (with Elizabeth F. Dunn)Product-Marketing Planning Models: Concepts, Techniques, and Needed DevelopmentA Model for the Analysis of Asymmetric Data in Marketing Research (with Richard A. Harshman, Paul E. Green and Margaret E. Lundy)An Empirical Comparison of Standardized Portfolio Models (with Vijay Mahajan and Donald J. Swire) Segmentation as a General PrincipleImplications for Marketing Management of the Buyclass Framework (with Patrick J. Robinson)An Organizational Buying Behavior Model (with Frederick E. Webster)Implications for Marketing Strategy (with Frederick E. Webster)Toward Empirical Generalizations on Industrial Market Segmentation (with Robert J. Thomas)Industrial Product Diffusion by Market Segment (with Thomas S. Robertson and Cynthia Fraser)Market Segmentation (with David R. Bell) Customer-Driven Segmentation and Self-Selection to Segments of OneCustomerization: The Next Revolution in Mass Customization (with Arvind Rangaswamy)The Centaur Awakens (with Vijay Mahajan and Robert Gunther)Convergence Marketing Strategies (with Vijay Mahajan and Robert Gunther)A Marketing Perspective for Competitive StrategyGot Emotional Product Positioning? There's More to Positioning Than Just Features and Benefits (with Vijay Mahajan) Perspectives of Other ScholarsJerry Wind, Market Segmentation, and Marketing - Jehoshua EliashbergA Tribute to Jerry Wind - Sunil GuptaJerry Wind, B2B Segmentation, and the Ten Commandments Syndrome - Gary LilienDavid R. Bell Interviews Yoram 'Jerry' WindSegmentation Strategy as Business Strategy: Implementation, Context, and Trends

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Holdings ( 1 )
Title notes ( 2 )
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Holdings
Item type	Current library	Collection	Call number	Vol info	Status	Date due	Barcode	Item holds
Reference Books	Central Library, Sikkim University Reference	Reference Collection	658.8 SHE/L (Browse shelf(Opens below))	v.5	Not For Loan		P41643

Total holds: 0

Volume 1. Organizational Buying Behavior --
Volume 2. Consumer Behavior --
Volume 3. Product and New Product Management --
Volume 4. Marketing Strategy --
Volume 5. Market Segmentation --
Volume 6. Global Marketing --
Volume 7. Marketing Research and Modeling --
Volume 8. The Future of Marketing.

Volume 5: Market Segmentation
Volume Introduction: Yoram Wind-Research on Market Segmentation - David R. Bell Segmentation Strategy as a Driver of Business StrategyInterproduct Household Loyalty to Brands (with Ronald E. Frank)Going to Market: New Twists for Some Old TricksIssues and Advances in Segmentation ResearchRisk Return Approach to Product Portfolio Strategy (with Richard N. Cardozo) Segmentation Analytics and Implementation of Segmentation SchemesA New Procedure for Concept EvaluationAnalytic Hierarchy Process for Generation and Evaluation of Marketing Mix Strategies (with Elizabeth F. Dunn)Product-Marketing Planning Models: Concepts, Techniques, and Needed DevelopmentA Model for the Analysis of Asymmetric Data in Marketing Research (with Richard A. Harshman, Paul E. Green and Margaret E. Lundy)An Empirical Comparison of Standardized Portfolio Models (with Vijay Mahajan and Donald J. Swire) Segmentation as a General PrincipleImplications for Marketing Management of the Buyclass Framework (with Patrick J. Robinson)An Organizational Buying Behavior Model (with Frederick E. Webster)Implications for Marketing Strategy (with Frederick E. Webster)Toward Empirical Generalizations on Industrial Market Segmentation (with Robert J. Thomas)Industrial Product Diffusion by Market Segment (with Thomas S. Robertson and Cynthia Fraser)Market Segmentation (with David R. Bell) Customer-Driven Segmentation and Self-Selection to Segments of OneCustomerization: The Next Revolution in Mass Customization (with Arvind Rangaswamy)The Centaur Awakens (with Vijay Mahajan and Robert Gunther)Convergence Marketing Strategies (with Vijay Mahajan and Robert Gunther)A Marketing Perspective for Competitive StrategyGot Emotional Product Positioning? There's More to Positioning Than Just Features and Benefits (with Vijay Mahajan) Perspectives of Other ScholarsJerry Wind, Market Segmentation, and Marketing - Jehoshua EliashbergA Tribute to Jerry Wind - Sunil GuptaJerry Wind, B2B Segmentation, and the Ten Commandments Syndrome - Gary LilienDavid R. Bell Interviews Yoram 'Jerry' WindSegmentation Strategy as Business Strategy: Implementation, Context, and Trends

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