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Legends in marketing: Kent B. Monroe/ series editor, Jagdish N. Sheth ; volume editor, Tridib Mazumdar.

Contributor(s): Sheth, Jagdish N., ed | Mazumdar, Tridib, edMaterial type: Text

TextSeries: (Legends in marketing)Publication details: New Delhi: Sage, 2011Description: 7 v. (xxxiv, 279 p.) : ill. ; 25 cmISBN: 9788132105183 (set)Subject(s): Marketing | Pricing DDC classification: 658.80092

Contents:

1. Pricing models 2. Theoretical Developments in Marketing and Pricing 3. Research models 4. Perspectives of Other Scholars 5. Tridib Mazumdar Interviews Kent Monroe

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Holdings
Item type	Current library	Collection	Call number	Vol info	Status	Date due	Barcode	Item holds
Reference Books	Central Library, Sikkim University Reference	Reference Collection	658.80092 SHE/L (Browse shelf(Opens below))	v.6	Not For Loan		P41633

Total holds: 0

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V. 1. Processing of price information / volume editor, Chezy Offir ; contributors, Vicki G. Morwitz, Eesha Sharma, Russell S. Winer --
v. 2. Comparative price advertising / volume editor, Albert J. Della Bitta ; contributors, Edward A. Blair, Larry D. Compeau, Ram Krishnan --
v. 3. The price-quality-value relationship / volume editors, Dhruv Grewal, Anne L. Roggeveen ; contributors, Akshay R. Rao, Joel E. Urbany, Valarie A. Zeithami --
v. 4. Price fairness / volume editor, Lan Xia ; contributors, Lisa E. Bolton, Margaret C. Campbell, Sarah Maxwell --
v. 5. Research in consumer behavior / volume editors, Monika Kukar-Kinney, Nancy M. Ridgway ; contributors, Sharon E. Beatty, Elizabeth C. Hirschman, Madhu Viswanathan --
v. 6. Models, theory, and methods / volume editor, Tridib Mazumdar ; contributors, S.P. Raj, Russell S. Winer --
v. 7. Pricing management and practice / volume editor, Manjit S. Yadav ; contributors, Ruth N. Bolton, Joseph P. Guiltinan, Gerald Smith.

1. Pricing models
2. Theoretical Developments in Marketing and Pricing
3. Research models
4. Perspectives of Other Scholars
5. Tridib Mazumdar Interviews Kent Monroe

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