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Legends in marketing: Kent B. Monroe/ series editor, Jagdish N. Sheth ; volume editors, Monika Kukar-Kinney, Nancy M. Ridgway.

Contributor(s): Sheth, Jagdish N., ed | Kukar-Kinney, Monika, ed | Ridgway, Nancy M., edMaterial type: Text

TextSeries: (Legends in marketing)Publication details: New Delhi: Sage, 2011Description: 7 v. (xxxiii, 342 p.) : ill. ; 25 cmISBN: 9788132105183 (set)Subject(s): Marketing | PricingDDC classification: 658.80092

Contents:

1. Consumer Buying Behavior 2. Information Acquisition 3. Other Topics in Consumer Behavior 4. Perspectives of Other Scholars 5. Monika Kukar-Kinney and Nancy M. Ridgway Interview Kent Monroe

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Holdings
Item type	Current library	Collection	Call number	Vol info	Status	Date due	Barcode	Item holds
Reference Books	Central Library, Sikkim University Reference	Reference Collection	658.80092 SHE/L (Browse shelf(Opens below))	v.5	Not For Loan		P41632

Total holds: 0

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V. 1. Processing of price information / volume editor, Chezy Offir ; contributors, Vicki G. Morwitz, Eesha Sharma, Russell S. Winer --
v. 2. Comparative price advertising / volume editor, Albert J. Della Bitta ; contributors, Edward A. Blair, Larry D. Compeau, Ram Krishnan --
v. 3. The price-quality-value relationship / volume editors, Dhruv Grewal, Anne L. Roggeveen ; contributors, Akshay R. Rao, Joel E. Urbany, Valarie A. Zeithami --
v. 4. Price fairness / volume editor, Lan Xia ; contributors, Lisa E. Bolton, Margaret C. Campbell, Sarah Maxwell --
v. 5. Research in consumer behavior / volume editors, Monika Kukar-Kinney, Nancy M. Ridgway ; contributors, Sharon E. Beatty, Elizabeth C. Hirschman, Madhu Viswanathan --
v. 6. Models, theory, and methods / volume editor, Tridib Mazumdar ; contributors, S.P. Raj, Russell S. Winer --
v. 7. Pricing management and practice / volume editor, Manjit S. Yadav ; contributors, Ruth N. Bolton, Joseph P. Guiltinan, Gerald Smith.

1. Consumer Buying Behavior
2. Information Acquisition
3. Other Topics in Consumer Behavior
4. Perspectives of Other Scholars
5. Monika Kukar-Kinney and Nancy M. Ridgway Interview Kent Monroe

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