Legends in marketing: Kent B. Monroe/ series editor, Jagdish N. Sheth ; volume editor, Albert J. Della Bitta.
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TextPublication details: New Delhi: Sage, 2011Description: 7 v. (xxxiv, 279 p.) : ill. ; 25 cmISBN: 9788132105183 (set)Subject(s): Marketing | PricingDDC classification: 658.80092 | Item type | Current library | Collection | Call number | Vol info | Status | Date due | Barcode | Item holds |
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Reference Books
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Central Library, Sikkim University Reference | Reference Collection | 658.80092 SHE/L (Browse shelf(Opens below)) | v.2 | Not For Loan | P41629 |
V. 1. Processing of price information / volume editor, Chezy Offir ; contributors, Vicki G. Morwitz, Eesha Sharma, Russell S. Winer --
v. 2. Comparative price advertising / volume editor, Albert J. Della Bitta ; contributors, Edward A. Blair, Larry D. Compeau, Ram Krishnan --
v. 3. The price-quality-value relationship / volume editors, Dhruv Grewal, Anne L. Roggeveen ; contributors, Akshay R. Rao, Joel E. Urbany, Valarie A. Zeithami --
v. 4. Price fairness / volume editor, Lan Xia ; contributors, Lisa E. Bolton, Margaret C. Campbell, Sarah Maxwell --
v. 5. Research in consumer behavior / volume editors, Monika Kukar-Kinney, Nancy M. Ridgway ; contributors, Sharon E. Beatty, Elizabeth C. Hirschman, Madhu Viswanathan --
v. 6. Models, theory, and methods / volume editor, Tridib Mazumdar ; contributors, S.P. Raj, Russell S. Winer --
v. 7. Pricing management and practice / volume editor, Manjit S. Yadav ; contributors, Ruth N. Bolton, Joseph P. Guiltinan, Gerald Smith.
1. Extending the Reference Price Concept
2. Examining the Effects of Contextual Information
3. Extensions to Online Marketing
4. Perspectives of Other Scholars
5. Albert J Della Bitta Interviews Kent Monroe
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