Services marketing/ Govind Apte.
Material type:![Text](/opac-tmpl/lib/famfamfam/BK.png)
Item type | Current library | Call number | Status | Date due | Barcode | Item holds |
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Central Library, Sikkim University General Book Section | 381 APT/S (Browse shelf(Opens below)) | Available | P18637 |
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1. Services : characteristics and categories --
2. Trends in service marketing --
3. Consumer behaviour --
4. Marketing mix elements for services --
5. Product, promotion, price, and distribution --
6. Role of people in services marketing --
7. Physical evidence of a service --
8. Service quality, measurement, and control --
9. Demand and supply management --
10. Marketing research in services marketing --
11. Management of the services marketing effort --
12. Service tax provisions --
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