Advertising and new media / Christina Spurgeon
Material type:
TextPublication details: London; New York: Routledge, 2008Description: 135 p.; 24 cmISBN: 9780415430340 (hardback : alk. paper); 0415430348 (hardback : alk. paper); 9780415430357 (pbk. : alk. paper); 0415430356 (pbk. : alk. paper); 9780203935521 (ebook); 0203935527 (ebook)Subject(s): Internet advertising | Advertising | Advertising -- Social aspects | Mass media | Mass media and businessDDC classification: 959.134 | Item type | Current library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
General Books
|
Central Library, Sikkim University General Book Section | 959.134 SPU/A (Browse shelf(Opens below)) | Available | P25914 |
Browsing Central Library, Sikkim University shelves, Shelving location: General Book Section Close shelf browser (Hides shelf browser)
|
|
|
|
No cover image available |
|
|
||
| 959.105 FIN/L Living silence in Burma: surviving under military rule / | 959.105 KIP/D Democratisation of Myanmar/ | 959.105 KIP/D Democratisation of Myanmar/ | 959.134 SPU/A Advertising and new media / | 959.3 MIR/K Khasi world-view: a conceptual exploration/ | 959.6042 FRE/C Cambodia / | 959.704/3/092 JUD/M Ho Chi Minh : the missing years, 1919-1941/ |
Includes bibliography and index.
1 Advertising and the new media of mass conversation
2 From the ’Long Tail’ to ’Madison and Vine’: trends in
advertising and new media
3 Integrating interactivity: globalization and the gendering
of creative advertising
4 Mobilizing the local: advertising and cell phone industries
in China
5 From conversation to registration: regulating
advertising and new media
6 The future of advertising-funded media
There are no comments on this title.