Advertising and new media / Christina Spurgeon
Material type:![Text](/opac-tmpl/lib/famfamfam/BK.png)
Item type | Current library | Call number | Status | Date due | Barcode | Item holds |
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Central Library, Sikkim University General Book Section | 959.134 SPU/A (Browse shelf(Opens below)) | Available | P25914 |
Includes bibliography and index.
1 Advertising and the new media of mass conversation
2 From the ’Long Tail’ to ’Madison and Vine’: trends in
advertising and new media
3 Integrating interactivity: globalization and the gendering
of creative advertising
4 Mobilizing the local: advertising and cell phone industries
in China
5 From conversation to registration: regulating
advertising and new media
6 The future of advertising-funded media
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