Research methods for business: a skill-building approach/ Uma Sekaran.
Material type: TextPublication details: New York: John Wiley & Sons, 2015Edition: 6th edDescription: 423 pISBN: 9781119942252Subject(s): Business--Research--Methodology | Business--Research DDC classification: 650.072Item type | Current library | Call number | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|
General Books | Central Library, Sikkim University General Book Section | 650.072 SEK/R (Browse shelf(Opens below)) | Available | P41133 |
1. Introduction to research
2 The scientific approach and alternative approaches to investigation
3 The broad problem area and defining the problem statement
4 The critical literature review
5 Theoretical framework and hypothesis development
6. Elements of research design
7. Data collection methods: Introduction and interviews
8 Data collection methods: Observation
9.9 Data collection methods: Questionnaires
10. Experimental designs
11. Measurement of variables: Operational definition
12. Measurement: Scaling, reliability, validity
13. Sampling
14. Quantitative data analysis
15. Quantitative data analysis: Hypothesis testing
16. Qualitative data analysis
17. The research report.
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