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Entertainment-education: a communication strategy for social change/ Arvind Singhal, Everett M. Rogers

By: Singhal, ArvindContributor(s): Rogers, Everett MMaterial type: Text

TextPublication details: New York: Routledge, 2014Description: xiv, 265 p. : ill. ; 24 cmISBN: 0805833501Subject(s): Television in education | Developing countries | Television soap operas--Social aspectsDDC classification: 302.2345091724

Contents:

Entertainment-Education -- The Tailor and the Postmaster -- Entertainment's Unrealized Educational Potential -- The Entertainment-Education Strategy -- The Rise of Entertainment-Education -- Simplemente Maria -- The Maid Weds the Maestro! -- Retracing Simplemente Maria -- The Simplemente Maria Story -- Why Was Simplemente Maria So Popular? -- The Effects of Simplemente Maria -- Ethical Problems Generated by Simplemente Maria -- Miguel Sabido and the Entertainment-Education Strategy -- Miguel Sabido -- Sabido's Entertainment-Education Strategy -- Conventional Versus Entertainment-Education Soap Operas -- Theoretic Bases of Sabido's Soap Operas -- Producing Entertainment-Education Soap Operas -- The Hum Log Story in India -- What Was Hum Log? -- Data Collection -- Educational Themes in Hum Log -- Audience Popularity -- Viewer Letters -- Modeling in Hum Log -- Impacts of Hum Log on Viewers -- Impacts of Hum Log on the Indian Television System -- Why Did Hum Log End? -- The Entertainment-Education Strategy in Music -- Music, a Pervasive Medium -- Entertainment-Education Music -- The Entertainment-Education Strategy in Radio -- The Promise of Radio -- The Archers -- The Jamaican Radio Soap Operas of Elaine Perkins -- Costa Rica's Dialogo -- Kenya's Usbikwapo Shikimana -- Tanzania's Twende Na Wakati -- Tinka Tinka Sukh in India -- The Effects of Entertainment-Education -- What Effects Have Been Found? -- A History of Entertainment-Education Effects Research -- Effects of Twende Na Wakati.

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode	Item holds
General Books	Central Library, Sikkim University General Book Section	302.2345091724 SIN/E (Browse shelf(Opens below))	Checked out	04/02/2021	P41086

Total holds: 0

Entertainment-Education --
The Tailor and the Postmaster --
Entertainment's Unrealized Educational Potential --
The Entertainment-Education Strategy --
The Rise of Entertainment-Education --
Simplemente Maria --
The Maid Weds the Maestro! --
Retracing Simplemente Maria --
The Simplemente Maria Story --
Why Was Simplemente Maria So Popular? --
The Effects of Simplemente Maria --
Ethical Problems Generated by Simplemente Maria --
Miguel Sabido and the Entertainment-Education Strategy --
Miguel Sabido --
Sabido's Entertainment-Education Strategy --
Conventional Versus Entertainment-Education Soap Operas --
Theoretic Bases of Sabido's Soap Operas --
Producing Entertainment-Education Soap Operas --
The Hum Log Story in India --
What Was Hum Log? --
Data Collection --
Educational Themes in Hum Log --
Audience Popularity --
Viewer Letters --
Modeling in Hum Log --
Impacts of Hum Log on Viewers --
Impacts of Hum Log on the Indian Television System --
Why Did Hum Log End? --
The Entertainment-Education Strategy in Music --
Music, a Pervasive Medium --
Entertainment-Education Music --
The Entertainment-Education Strategy in Radio --
The Promise of Radio --
The Archers --
The Jamaican Radio Soap Operas of Elaine Perkins --
Costa Rica's Dialogo --
Kenya's Usbikwapo Shikimana --
Tanzania's Twende Na Wakati --
Tinka Tinka Sukh in India --
The Effects of Entertainment-Education --
What Effects Have Been Found? --
A History of Entertainment-Education Effects Research --
Effects of Twende Na Wakati.

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