Creativity and advertising: affect ,events and process/
Material type:
TextPublication details: London: Routledge, 2013Description: vi, 173 pISBN: 9780415519557DDC classification: 659.1
Contents:
1. Introduction 2. Strangely revealing 3. The poetics of advertising 4. A Playful combinations 5. Sensational dimensions 6. I'm with stupid: vivid living, transgression and dirt 7. Creativity and the Counter-Enlightenment 8. Embodying culture 9. Concrescence and the unfashionably new 10. Excessive media 11. Conclusions
| Item type | Current library | Call number | Status | Date due | Barcode | Item holds |
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General Books
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Central Library, Sikkim University General Book Section | 659.1 MCS/C (Browse shelf(Opens below)) | Available | P40618 |
Total holds: 0
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| 659.1 JAF/L Life after the 30-second spot: | 659.1 LAR/S Strategic advertising management/ | 659.1 MCA/T The routledge companion to advertising and promotional culture/ | 659.1 MCS/C Creativity and advertising: affect ,events and process/ | 659.1 MOH/A Advertising Management/ concepts and cases | 659.1 MOH/A Advertising Management/ | 659.1 MOH/A Advertising Management/ |
1. Introduction 2. Strangely revealing 3. The poetics of advertising 4. A Playful combinations 5. Sensational dimensions 6. I'm with stupid: vivid living, transgression and dirt 7. Creativity and the Counter-Enlightenment 8. Embodying culture 9. Concrescence and the unfashionably new 10. Excessive media 11. Conclusions
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