Audience research methodologies: between innovation and consolidation/ Edited by Geoffroy Patriarche
Material type:
TextSeries: Routledge studies in European communication research and education, 2Publication details: New York : Routledge, 2014Description: xii,256p. : 24cmISBN: 9780415827355Subject(s): Audience (Media) | Research methodology | Mass mediaDDC classification: 302.23072 | Item type | Current library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
General Books
|
Central Library, Sikkim University General Book Section | 302.23072 PAT/A (Browse shelf(Opens below)) | Checked out | 04/02/2021 | P40376 |
Browsing Central Library, Sikkim University shelves, Shelving location: General Book Section Close shelf browser (Hides shelf browser)
|
|
|
|
|
|
|
||
| 302.23072 BER/M Media Research/ audiences, institutions, texts | 302.23072 BRE/Q Qualitative research methods for media studies/ | 302.23072 GUP/M Media and communication research: changing paradigms/ | 302.23072 PAT/A Audience research methodologies: between innovation and consolidation/ | 302.23072 POT/A Arguing for a general framework for mass media scholarship/ | 302.23072 WIM/M Mass media research: an introduction/ | 302.23072 WIM/M Mass media research: an introduction/ |
Introduction Geoffroy Patriarche, Helena Bilandzic, Jakob Linaa Jensen and Jelena Jurisic
Part I: Audience Research Methods Between Diversification and Integration
1. Audience Conceiving among Journalists: Integrating Social-Organizational Analysis and Cultural Analysis through Ethnography Igor Vobic
2. Audience Research Methods: Facing the Challenges of Transforming Audiences Miguel Vicente-Marino
3. Triangulation as a Way to Validate and Deepen the Knowledge about User Behavior: A Comparison between Questionnaires, Diaries and Traffic Measurements Olle Findahl, Christina Lagerstedt and Andreas Aurelius
Part II: Bridging the Gap between the Researched and the Researcher
4. Participatory Design as an Innovative Approach to Research on Young Audiences Christine W. Wijnen and Sascha Trultzsch
5. Researching Audience Participation in Museums: A Multi-Method and Multi-Site Interventionist Approach Pille Pruulmann-Vengerfeldt, Taavi Tatsi, Pille Runnel and Agnes Aljas
6. Researching Ethnic Minority Groups as Audiences: Implementing Culturally Appropriate Research Strategies Marta Cola and Manuel Mauri Brusa
Part III: Studying Online Social Networks
7. Exploring the Potential of Creative Research for the Study of Imagined Audiences: A Case tudy of Estonian Students' Sketches on the Typical Facebook Users Andra Siibak and Maria Murumaa-Mengel
8. Analyzing Online Social Networks from a User Perspective: A Quantitative-Qualitative Framework Jakob Linaa Jensen and Anne Scott Sorensen
9. Virtual Shadowing, Online Ethnographies and Social Networking Studies Nicoletta Vittadini and Francesca Pasquali
Part IV: Web 2.0 Technologies as Research Tools
10. Digging the Web: Promises and Challenges of Using Web 2.0 Tools for Audience Research Matthias R. Hastall and Freya Sukalla
11. Twitter and Social TV: Microblogging as a New Approach to Audience Research Klaus Bredl, Christine Ketzer, Julia Hunniger and Jane Fleischer
12. An Evaluation of the Potential of Web 2.0 APIs for Social Research Cedric Courtois and Peter Mechant
Part V: Conclusion
13. Audiences, Audiences Everywhere - Measured, Interpreted, and Imagined Klaus Bruhn Jensen
There are no comments on this title.