Marketing for hospitality and tourism/ Philip Kotler,John T. Bowen,James C. Makens
Material type: TextPublication details: New Delhi : Pearson, 2014Edition: 6th. edDescription: 628p. : ill. ; 26cmISBN: 9789332518278Subject(s): Hospitality industry -- Marketing | Tourism -- MarketingDDC classification: 647.940688Item type | Current library | Call number | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|
General Books | Central Library, Sikkim University | 657.940688 KOT/M (Browse shelf(Opens below)) | Available | P39067 |
Includes index.
1.Introduction
2.Services characteristics of hospitality and tourism marketing
3.The marketing environment
4.The role of marketing in strategic planning
5.Marketing information system and marketing research
6.Consumer markets and consumer buying behaviour
7.Organizational buyer behaviour of group market
8.Market segmentation,targeting,and positioning
9.Designing and managing products
10.Internal marketing
11.Pricing products
12.Distribution channels
13.Promoting products I
14.Promoting products II
15.Professional sales
16.Direct and online marketing
17.Destination marketing
18.Next year's marketing plan
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