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Marketing for hospitality and tourism/ Philip Kotler,John T. Bowen,James C. Makens

By: Kotler, PhilipContributor(s): Bowen, John T | Makens, James CMaterial type: Text

TextPublication details: New Delhi : Pearson, 2014Edition: 6th. edDescription: 628p. : ill. ; 26cmISBN: 9789332518278Subject(s): Hospitality industry -- Marketing | Tourism -- MarketingDDC classification: 647.940688

Contents:

1.Introduction 2.Services characteristics of hospitality and tourism marketing 3.The marketing environment 4.The role of marketing in strategic planning 5.Marketing information system and marketing research 6.Consumer markets and consumer buying behaviour 7.Organizational buyer behaviour of group market 8.Market segmentation,targeting,and positioning 9.Designing and managing products 10.Internal marketing 11.Pricing products 12.Distribution channels 13.Promoting products I 14.Promoting products II 15.Professional sales 16.Direct and online marketing 17.Destination marketing 18.Next year's marketing plan

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Holdings ( 1 )
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Holdings
Item type	Current library	Call number	Status	Date due	Barcode	Item holds
General Books	Central Library, Sikkim University General Book Section	657.940688 KOT/M (Browse shelf(Opens below))	Available		P39066

Total holds: 0

Includes index.

1.Introduction
2.Services characteristics of hospitality and tourism marketing
3.The marketing environment
4.The role of marketing in strategic planning
5.Marketing information system and marketing research
6.Consumer markets and consumer buying behaviour
7.Organizational buyer behaviour of group market
8.Market segmentation,targeting,and positioning
9.Designing and managing products
10.Internal marketing
11.Pricing products
12.Distribution channels
13.Promoting products I
14.Promoting products II
15.Professional sales
16.Direct and online marketing
17.Destination marketing
18.Next year's marketing plan

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