Services marketing: text and cases/ Harsh V Verma
Material type: TextPublication details: New Delhi: Pearson Education, 2009Description: 467 p. ill. 28 cmISBN: 9788177586732Subject(s): Service industries -- Marketing | Marketing--ManagementDDC classification: 381
Contents:
Nature of Services
Challenges of Intangibility
Additional Tools
Goods System Marketing after
Service Vision and Strategy
Customer Feelings
How to Empower
Right away Restaurant
Naïve Questioner Expert Replier
Gucchiano
Credit Cards at the Turn of Time
Skin and Dollars
Service Quality Dilemma
Demand and Capacity
Demand and Capacity Interfaces
Item type | Current library | Call number | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|
General Books | Central Library, Sikkim University General Book Section | 381 VER/S (Browse shelf(Opens below)) | Available | P18847 |
Total holds: 0
Browsing Central Library, Sikkim University shelves, Shelving location: General Book Section Close shelf browser (Hides shelf browser)
381 SRI/S Service marketing: the Indian context/ | 381 SRI/S Service marketing: the Indian context/ | 381 VER/S Services marketing: text and cases/ | 381 VER/S Services marketing: text and cases/ | 381.071 CHA/T Trade in services: a case study of India's higher education sector | 381.072 BER/M Marketing research/ | 381.072 BER/M Marketing research/ |
Nature of Services
Challenges of Intangibility
Additional Tools
Goods System Marketing after
Service Vision and Strategy
Customer Feelings
How to Empower
Right away Restaurant
Naïve Questioner Expert Replier
Gucchiano
Credit Cards at the Turn of Time
Skin and Dollars
Service Quality Dilemma
Demand and Capacity
Demand and Capacity Interfaces
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