Media Research/ audiences, institutions, texts Bertrand,Ina
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TextPublication details: New York: Palgrave Macmillan, 2005Description: 292ISBN: 0333960955DDC classification: 302.23072 | Item type | Current library | Call number | Status | Date due | Barcode | Item holds |
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General Books
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Central Library, Sikkim University General Book Section | 302.23072 BER/M (Browse shelf(Opens below)) | Available | P32894 |
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| 302.23072 BER/M Media and communication research method: an tntroduction to qualitive and quantitative approachs/ | 302.23072 BER/M Media and communication research methods: an introduction to qualitative and quantitative approaches/ | 302.23072 BER/M Media research methods/ | 302.23072 BER/M Media Research/ audiences, institutions, texts | 302.23072 BRE/Q Qualitative research methods for media studies/ | 302.23072 GUP/M Media and communication research: changing paradigms/ | 302.23072 PAT/A Audience research methodologies: between innovation and consolidation/ |
Acknowledgements.- Of Elephants, Definitions and Models: The Context of Media Research.- Getting Started.- PART ONE: RESEARCH ON AUDIENCES.- Researching Audiences.- Gathering Data on Audiences.- Audience Research Analysis and Interpretation.- PART TWO: RESEARCH ON INSTITUTIONS.- Researching Media Institutions.- Gathering Data on Institutions.- Institutional Research Analysis and Interpretation.- PART THREE: RESEARCH ON TEXTS.- Researching Texts.- Gathering and Analysing Textual Data.- Interpretation of Textual Data.- Reaching Conclusions, Evaluating the Research, Writing the Report.- Glossary.- Bibliography.
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