The Diffusion of Innovations:/ a communication science perspective Vishwanath, Arun
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TextPublication details: New York: Peter Lang International Academic Publishers, 2011Edition: First printingDescription: 239ISBN: 1433110830DDC classification: 303.483 | Item type | Current library | Call number | Status | Date due | Barcode | Item holds |
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General Books
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Central Library, Sikkim University General Book Section | 303.483 VIS/D (Browse shelf(Opens below)) | Available | P32880 |
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| 303.483 RED/P The Paul Virilio Reader (European Perspectives/ | 303.483 SWE/I Information and the transformation of society/ | 303.483 TOK/R Redesigning life? the worldwide challenge to genetic engineering/ | 303.483 VIS/D The Diffusion of Innovations:/ | 303.4830820951 BRA/T Technology, Gender and History in Imperial China/ | 303.4830954 ARN/E Everyday technology: Machines and the making of India's modernity/ | 303.483095409034 SAR/T Technology and rural change in eastern India 1830-1980/ |
Contents: Arun Vishwanath/George A. Barnett: Introduction - Arun Vishwanath/Hao Chen: Towards a Comprehensive Understanding of the Innovation-Decision Process - Oscar Peters: Three Theoretical Perspectives on Communication Technology Adoption - Veronika Karnowski/Thilo von Pape/Werner Wirth: Overcoming the Binary Logic of Adoption - Lidwien van de Wijngaert/Harry Bouwman: Theoretical and Methodological Starting Points for a Situational Approach towards the Understanding of the Adoption and Use of New Technologies and Services - George A. Barnett: Mathematical Models of the Diffusion Process - James A. Danowski/Julia Gluesing/Ken Riopelle: The Revolution in Diffusion Theory Caused by New Media - Frank Tutzauer/Kyounghee Hazel Kwon/Benjamin Elbirt: Network Diffusion of Two Competing Ideas - Carolyn A. Lin: Media Substitution: Supplementation, Complementarity, or Displacement? - Arvind Singhal: Turning Diffusion of Innovations Paradigm on Its Head - James W. Dearing/Gary Meyer: The Active Adopter in the Diffusion of Innovations.
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