Issues of media content market and technology/ Saxena, Ambrish [ed.]

Contents
Foreword v
Preface v//
Acknowledgements jx
SECTION-I
Media Landscape and Diversification of Content
1. Media Landscape: Future of Television Content 1
Ashok Ogra
2. Role of Graphic Content in Media: A Qualitative Analysis 6
Pradosh Kumar Rath, Sourav Gupta
3. Prospects of Animation in India 15
Ankit Sharma
4. Video Game Content and Children Play Motivations: An Exploratory Study 24
M. Saravanan
5. Creating Effective Radio Programming 33
Lokesh Gulyani
6. Language News Agencies Lost in Translation 41
Om Gupta
7. An Imperative to Innovate: Investigative Journalism in India 44
Narendra S. Raghav, Firoz Khan
8. International Relationship Building through Sports Film in 49
Diverse Fields and Areas
Perosh Jimmy Daimari, Abhijit Bora
9. Reversal of the Old Order in Hindi Films: Analysis of 2011 Releases 57
Prince Shadwal
SECTION-II
Corporate Media and Influence of Market
10. Corporate Media and Movements of the Poor 66
Anand Pradhan
11. Influence of Commercialism on Content of Newspapers: A Case Study 79
Pallav Mukhopadhyay
12. Influence of Market Driven Media on Newspaper Content: 89
A Critical Study of Current Trends in Marathi Newspapers
V.L. Dharurkar, Sanjay Paikrao
13. Interactive Integrated Marketing Communication in Media Sector 94
Siddharth Mathur
14. Boom in the Fashion World: A Study on the Impact of Hindi Daily Soap 102
Himgiri Sarohi
15. Marketing Communication Strategies in Media 114
Richa Dabas
16. A Study on Selective Bollywood Movies 121
Prajanay Ahuja, Navpreet Kaitr
17. Marketing Communication Strategies in Media Sector 131
Chandra Prakash
SEOTION-III
New Media and Content Generation
18. News Blogs in India: Exciting Form with New Challenges 138
Soitmya Dutta, Rishi Gopal Mondol
19. New Media and Political Participation of Youth 146
Vishal Sharma
20. New Media: An Origin of New Social Life 153
Rachana Gangwar
21. New Media: It's Influence on Teenagers 157
Amardeep Singh
22. Reasons behind the use of Social Networking Sites among 165
Girl Students of New Delhi
Neeraj Khatri
23. Social Media: An Innovation in Technology and its Impact 170
Geetika Agarwal
24. Social Media and Marketing: Content Analysis of a Corporate Slog 181
Deeksha Charnola
SECTION-IV
Communication and Technological Innovations
25. Communicating Globally: An Integrated Approach 192
Sufiil K. Jha
26. Society of Communication Technology 198
Tukaram Dand
27. Innovation in Technology and its Impact on Media 212
Anit Rai
28. Content and Technology of Mass Media and ICT in Determining their 219
Comparison and Convergence in Contemporary Society
Baishakhi Nag
29. Dynamics of Information Communication Technologies (ICTs) towards 237
Promotion, Protection and Processing of Human Rights
Kanchan Dwivedi
30. Challenges and Strategies of Mobile Advertising in India 246
Rohit Kumar, Gaurav Yadav
31. Effectiveness of Mobile as a Media for Banking Transactions 260
Madhu Arora
32. Mobile Banking Services Innovation, Scope and Implications 268
Varinder Kumar, U.S. Pandey
33. DSLR Camera: A Cinematographic Revolution 278
Rajeev Kumar Panda
List of Contributors 283