Contents:THE RADO PRESENTER
Wli.it .iR- tlic plus points?
Wiiat aa- tlio R-alitics?.
Your qualifications
Your qualities
I'ossible earning ..
Your name
(Career prospects..
Women in radio..
THE STUDIO PRODUCER
The presenter/producer relationship .
The T-\vord
Non-verhal communication
What are the plus points?
What are the neg.itives?.
Your qualihcations
Possible earnmuis
C.areer prospei ts
THE AUDIENCE
I he t.ir^et audience ...
Non-t.ua;et listeners ...
R.itinp .ind i^.ij.ir
Audience interactivity and social media.
In conclusion
I THE PROGRAMMES
The breakfiist show - f. ()6;()(>-10;()(l ...
Daytime shows — c. l();(K)—
l^rivetime shows - c. .
Evening shows - c. 19:00-22;()()
Overnight shows — c. 22:00—{)Ci:lK).
Saturdays
Sundays
3 MUSIC PROGRAMMING
The core
The playlist
Scheduling music
The playlist meeting
Music categories
The rotation
The role of the computer..
Street-level scheduling strategies
Hour-starters,
Radio songs..
All the hits?..
The playout computer
The presenter atid the music
Music features
Inappropriate music
EPL. PRS and MCPS.
B SPEECH PROGRAMMING
Planning the running order
The music/speech mix
Other speech-scheduling technicjues
7 OUTSIDE BROADCASTS
Why Ml OB? ..
Before an OB .
What to take on an OB
The broadcast hit of an OB.
After the event
Risk assessment
Personal appearances.
The presenters role..
PR and networking tips
Finallv
THE LAW, REGULATION AND GUIDELINES
Libel ....
L.oiiccnipt ()t court
No excuse.,
Elections ....
Other le^al issues..
Regulation and Olcom
R()Ts....
Finally...
9 KNOBS. BUTTONS AND SWITCHES
The signal path .
The studio
Ergonomics, acoustics and aesthetics
The other studios.
(Ireen Room
New technology...
The basics
Mixing desk
Sources
The lights
Talkback unit
Other etjuipttjent .
The sereens
The phones
I )oirt lorget!
Studio protocol and etiquette.
Studio Kuilt log....
Ch)nipetition log .
Studio bible
Obit procedure ....
House style guitle
ID AUDIO IMAGING AND PRODUCTION ELEMENTS
A few rules ...
jingle j.irgtni..
n STAND BY STUDIO
Checking the studio.
Your mental mindset
Operating the desk ..
12 YDUR VOICE
I'itch
Projection ..
Pace
Pause
Your vocal health
Accents and impediments .
Your 'personal listener'
C'onversationality
Emotional authenticity
Keading out loud
I5e your own critic
13 THE WORDS
The basics
Advanced techniques
Using NLP
How Jo talk to a woman, or a man .
Talking without words.
na YOUR CONTENT
C.reate unique and compelling content
Uasic .idvice
Hello and menus
Show prep
Life content ..
Observation and conversation
Sell-revelation
The emotion qiuitient
Kelevance
Site specificity
Target your demographic
Wh.it dt> the\ ii'iitit to kimw and ncvtl to know;
Topical material
The structure of the link
The cart and horse
Ask .1 question
Talk about your own station..
Incestuous links
hlappy K.idio
Clcincont from other media...
Handovers
Playing the piano badly
I3reaktast show prep
Sliow prep services
Tlie vol-au-vent advantage...
Other tips and hints
Your on-air character
15 HUMOUR ON THE RADIO
The laws of laughter
Ooinedy connections
The set-up
The funniest p.irt
A punch after the punciiline
The comedy clauses
is it funny?
Humour in te.un shows
April Ft)ol jokes
Wind-up calls
IB TEASING AND TRAILING
A few definitions
Teasing and trailing Tasics
Teasing
Trails and promos.
17 PRESENTING PROGRAMME ITEMS
The basics
News
Travel news
The weather....
'lelling the time
Ad breaks
The what's on diary.
Other programme items..,
IS PRESENTING MUSIC
l ow the music
Introducing music .
(letting from one song to another..,
What to do when a song's playing .,
()urroiiucing music
Backnmes. dc.id rolls and oserruns .,
10 CDMPETITIQNS
Wiien broadcasting became fraudcasting
Why radio stations run competitions
Competitions vs. lotteries.
The mechanic.
The prize
The rules
Promoting the competition.
Choosing a contestant
Running the competition ...
The caller on air
When it's been run and won
Despatching prizes
Finally....
SO BASIC INTERVIEWING
Preparation
Before the interview .
During the interview
At the end of the interview
ai THE PHONE-IN
Presenting a phone-in
The phone-in presenter ..
Choosing topics
Setting up the topics
Resetting the topics.
The callers
Scheduling callers
On air
Recording calls
The index of IH callers to avoid.
How to say no thanks
Finally .
DOUBLE-HEADED AND TEAM SHOWS
The characters
The roles
The responsibilities
The conflict
The. fheniistry
S3 OTHER programme FORMATS
Recpuests and dedications
Automation, voice tracking and split links
Swing siiitrs
34 WHEN IT ALL GOES WRONG
Putting the F iiud FM...
Siloticc vs. dead air
Cloniplaincs..
Apologising.
Reading messageboards..
C'orpsing
Being out of breath
Sneezing and hiccups
Obit procedure
Moving on...
S5 AT THE END OF THE SHOW
Handovers
After the sliow....
Programme reviews — post-show meeting.
Self-feedback
Snoop sessions
Long-term appraisals
SB WHERE TO START
liroadcasting courses ..
Work placements
Volunteering
I )emos
CVs ....
(iovering letter
The whole package....
The follow-up
Oreate your own luck
YouVe in - almost!
37 RADIO, RECESSION AND REDUNDANCY
When the stations taken over
Short-term contracts..
Avoid rediiiuiaiH y
When you're getting itchy teet...
The gathering storm
Avoid being tricked into resigning.
When you're let go
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