Global strategic management/ Philippe Lasserre

Contents
List offigures xi
List oftables xv
List ofmini-examples xviii
List ofabbreviations xix
Preface and acknowledgements xxi
Introduction 1
Why another book on global strategic management? 1
The structure of the book 2
How can this book be used? 2
AppendixLI List ofpotential case studies to be used to support the book 4
Notes 6
References and further reading 6
Part I The process of globalisation
1 Globalisation of markets and competition 9
The phenomenon of globalisation 10
What are the factors that push for globalisation? 12
The benefits of globalisation 17
What are the factors that work against globalisation? The
localisation push 19
The benefits of localisation 22
The Global Integration/Local Responsiveness Grid 22
' Globalisation: the macro picture - 24
Summary and key points 25
Appendix 1.1 Positioninga business on the Global Integration/Local ^
Responsiveness Grid 27
Learning assignments . 29
Key words 29
vi n Contents
Web resources
Notes
References and further reading 30
2 Designing a global strategy 32
Acompany business strategy 33
SONY Corporation globalisation 34
Framework for global strategy 36
Summary and key points
Learning assignments
Key words
Web resources
Notes
References and further reading
3 Designing a global organisation
Structure, processes and culture
The global functional model
The geographical model
The single matrix model
The multi-business global product division model
The multi-business geographical model
The multi-business matrix model
Hybrid structural models
The transnational model
Summary and key points
Learning assignments
Keywords
Web resource
Notes
References and further reading
Global strategic alliances
Astory of two partnerships: Fuji Xerox and Daewoo-GM
Strategic alliances: typology and framework
General Electric and SNECMA: the CFMI alliance
Understanding the strategic context and spelling out the
strategic value of an alliance
Partner analysis ^^2
Negotiation and design
Implementation ^24
Global multilateral alliances
Alliance constellation management
Criteria for successful alliances
Summary and key points '
Learning assignments .
Key words ^32
Web resources
29
30
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Notes
References and further reading
5 Global mergers and acquisitions
The rationale for cross-border M&As
Case examples
Cross-border.acquisitions performance
Deciding on the M&A
Integrating the companies: the integration phase
Integrating the companies: the transition phase
Integrating the companies: the consolidation phase
Summary and key points
Learning assignments
Keywords
Web resources
Notes
References and further reading
6 Assessing countries' attractiveness
Why is a country attractive?
Market and industry opportunities
Assessing industry opportunities
Country risk analysis
Putting it all together
Summary and key points
Appendix 6.1 Comparison of China and India, household expenditures
Learning assignments
Key words
Web resources
Notes
References and further reading
7 Entry strategies
'Carrefour's entry strategy'
Why enter? Defining strategic objectives for a country presence
Entry modes: how to enter?
Entering a country through wholly-owned subsidiaries
Entering a country through acquisitions
Entering a country through joint ventures
Partner selection
Joint venture decay and failure
Entering a country through arm's-length agreements: licensing,
franchising, agents and distributors
Entering a country through local agents and distributors
Entering a country through representatives, procurement
or a technical office
Entry modes seen as 'real options'
Comparing entry modes
Choosing an entry mode
Contents H vii
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viii p Contents
Summary and key points 207
Appendix 7.1 Examples of entry modes financial profiles 211
Learning assignments 214
Keywords 214
Web resources 215
Notes 215
References and further reading 215
Part II Managing globally
8
10
Global marketing
Customer behaviour, convergence and global segmentation
Product standardisation
Global branding
Advertising
Global solution selling
Global marketing positioning
Summary and key points
Learning assignments
Key words
Web resources
239
Notes
References and further reading
Global operations
Global sourcing
Global logistics
The global management of infrastructure projects
Summary and key points
Learning assignments
Key words
261
Notes
Web resources
References and further reading
Global innovation
The international product life cycle model
Globalisation of R&D: benefits and constraints
Design of global R&Dnetworks
International transfer of technology
Global knowledge management
Summary and key points
Learning assignments
Key words
283
Notes
Web resources
References and further reading
219
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2$0
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11 Cross-cultural management 286
Failures in cross-cultural interaction 286
The different facets of culture 287
Country clusters 293
Economic cultures 294
The impact of cultures on global management 295
Summary and key points 303
Learning assignments 306
Key words 306
Web resource 306
Notes 306
References and further reading 307
12 Global human resource management 309
Appointing a division manager in France 310
Assignment of personnel: the global human resource wheel 311
Expatriate management 313
Localisation 322
Skills development 326
Summary and key points 328
Learning assignments 331
Key words 332
Web resources 332
Notes 332
References and further reading 333
13 Global l^ancial management 335
Hedging against currency fluctuations 336
Project finance 340
Global capital structure 342
Trade finance 346
Summary and key points 348
Appendix 13.1 Hedgingexposure to currency risk - a champagne
example 352
Appendix 13.2 Translating financial statements: the monetary/
non-monetary method and current method - 35 7
Appendix 13.3 Surf'n Zap project valuation 361
Appendix 13.4 Developmentbanks providingproject
equity finance 368
Appendix 13.5 Official Export CreditAgencies ofOECD
Member Countries 373
Learning assignments 375
Key words 375
Web resources 376
Notes . • 376
References and further reading 376
Contents I ix
Contents
Part III Broad issues in globalisation
14 Globalisation and the Internet 381
The business Internet space 383
Transacting through the Internet: the web-enabled company 384
The contribution of the Internet to globalisation 386
The Internet and global firms 391
Summary and key points 393
Learning assignments 394
Key words
Web resources 395
Notes
References and further reading 395
15 The social responsibility of the global firm 397
Global companies and corruption 398
The practice of corruption and the role of global companies 401
Global companies and environmental protection 404
Global corporations and labour practices 410
Global companies and human rights 411
Social responsibility and global firms: an on-going challenge 416
Summary and key points 418
Learning assignments
Key words
Web resources
Notes
References and further reading 421
16 Global trends
Driving forces
Future scenarios
The future of global corporations 434
Summary and key points